New Chapter - WholeMega Omega Fish Oil Extra Virgin Omega-Rich 1000 mg. with Astaxanthin - 120 Softgels

New Chapter Whole Mega Omega Extra Virgin Fish Oil is a whole new approach to fish oil! New Chapter is proud to offer a whole-food approach to fish oil and an alternative to the fractionated, high-heat processed and "purified" oils on the market today. From the pristine, protected waters of Alaska directly to you, Wholemega is 100% wild-caught salmon oil; rigorously tested to ensure each capsule delivers Nature's bioavailable, effective, and whole basket of vital, fatty acids and beneficial nutrients.

• Nature's whole complement of sixteen Omegas- 3, 5, 6, 7, and 9's.
• Bioavailable: Clinically shown to enter cell membranes for optimal fish oil benefits
• Effective: Helps restore natural balance of Omega-3 to Omega-6
• Whole: Natural source of Omegas + Vitamin D3 + Astaxanthin
• Verified Non-GMO
  

Omega Oils & Optimal Health
Natural salmon oil contains a balance of vital Omega 3, 5, 6, 7, and 9's, often referred to as "good fats." These good fats, which include two essential fatty acids the human body cannot produce on its own, serve to nourish brain, heart, eye and kidney tissues. They have been shown to benefit cardiovascular, immune system, brain, and digestive health.

The Difference is Clear
The dull, yellow hue and watery texture of conventional fish oil is symbolic of "purified" products. This heavy distillation (which can be necessary to remove contaminants) can fractionate, isolate, and destroy beneficial compounds that give fish oil its naturally vibrant color and clarity.

Wholemega, however, delivers an oil that is striking in color and transparency. The brilliant hue in Wholemega comes from Astaxanthin - an extremely powerful antioxidant that is naturally found in wild salmon and abundant in this extra virgin fish oil. The gentle process used to extract Wholemega preserves this antioxidant as well as numerous other beneficial compounds - including Vitamin D3. In fact, this whole oil is delivered from a government inspected food grade facility.

The Benefits of Whole
Wholemega is a true expression of nature's wisdom. By using only sustainably caught Alaskan salmon - among the world's cleanest and most pure fish stocks in the world - chemical processing to deliver purity is not required. New Chapter's extra virgin, low-heat process is all that's needed to deliver Nature's whole basket of vital Omega fatty acids and naturally beneficial nutrients, like Vitamin D3 and Astaxanthin. As a food grade oil, Wholemega is extensively tested for detectable contaminants that other fish oil products must "purify" or distill out.

Effectiveness
For optimal benefit, fish oil must be incorporated into cell membranes, where it serves to modulate cell signal events (e.g., modulate inflammation) and increases membrane fluidity. As demonstrated in a human clinical trial, Wholemega has been shown to incorporate into peripheral blood mononuclear cells (PBMCs) - allowing the fish oil to provide its beneficial effects.

Additionally, Wholemega has been shown to down-regulate arachidonic acid (AA); helping to restore the natural balance of Omega-3 (EPA) to Omega-6 (AA) fatty acids. Data also indicates Wholemega may down-regulate C-Reactive Protein - a key marker for heart health - and help maintain healthy cholesterol levels already within a normal range.

A human clinical study demonstrates the change of Omega-3 fatty acid content (EPA & DHA) in cell membranes (PMBC) after consuming Wholemega.

New Chapter Frequently Asked Questions

What makes your whole food vitamins and minerals better than conventional supplements?
New Chapter's Probiotic Nutrients deliver vitamins and minerals in the form of probiotically cultured whole food rather than the chemical forms found in conventional vitamin and mineral supplements. Research has shown that nutrients from cultured foods are more potent, bioavailable, and safer than the synthesized or isolated forms. Probiotic Nutrients are also the only line of nutritional supplements made with at least 70% organic ingredients and certified by a third party to the USDA's National Organics Program

How does New Chapter ensure the quality, purity and potency of their products?
New Chapter's Quality Assurance, Quality Control and Regulatory Compliance team have over 47 years combined experience divided equally between New Chapter and related industry experience. From Paul Schulick, New Chapter's Founder & Chairman, down through the organization, all New Chapter Associates share in their commitment to quality. New Chapter requires that all lots of raw materials used for the manufacture of their products are tested for potency markers, heavy metal contamination and/or microbiological content. New Chapter's co-processors forward this information on a Certificate of Analysis for their approval prior to use or shipping. They randomly verify information contained on C of A's through third-party laboratory analysis. New Chapter does finished product testing on weights, potency, marker assays, micro and heavy metals. New Chapter also does expiration date testing on a random basis for the duration of declared shelf life: 18 months to 3 years.

Are New Chapter's products gluten-free?
Yes. All New Chapter products are naturally gluten-free.

Do any of your products contain dairy?
The only New Chapter product that contains dairy is Probiotic Immunity. The form of dairy in this product is probiotically cultured organic milk which is similar to yogurt or kefir.

Can I take New Chapter products if I am also taking prescription medications?
New Chapter cannot provide information about combining prescription medicines with herbal or nutritional supplements. New Chapter suggests you always advise your prescribing physician or pharmacist about the use of dietary or herbal supplements. Only he or she can determine the risk for herb-drug interactions and supervise your response to the prescribed therapy. You may also want to consider consulting a qualified expert in herbal and nutritional therapy on this matter. While herbal medicine has experienced a long history of safe use, this history has not included many of the modern pharmaceutical medications that are frequently used today. By making your health care provider aware of your supplement regimen, you are protecting yourself from any known potential interactions and allowing for any future information on this topic to come to light.

Do I need to refrigerate New Chapter's products containing live probiotics: Berry Green, Probiotic Colon, Probiotic All-Flora, Probiotic Immunity, Probiotic Anti-Aging, and Probiotic Cleanse?
NOT UNTIL AFTER THESE PRODUCTS HAVE BEEN OPENED, New Chapter's "live active culture" probiotics are designed to be shelf-stable in their growth medium and deliver the labeled potency of probiotic species for the life of the product. To maintain optimal effectiveness, they suggest refrigerating all live probiotics after opening and using them before the date on bottle.

Are all of your products organic?

Not yet! Currently, over half of New Chapter's products are either certified organic or made with at least 70% organic ingredients. As a certified organic company New Chapter is committed to the organic movement and will continue to source the finest organic ingredients whenever possible. Please refer to the product label or catalog information for the organic status of individual products.

New Chapter's Guiding Principles

Devoted to Sustainability

• To deliver the wisdom of Nature, thus relieving suffering and promoting optimal health.
• To advance the organic mission, nourishing body and soul with the healing intelligence of pure whole foods and herbal supplements.
• To nurture and sustain Mother Earth, the source of natural healing.
• To honor and reward personal growth, for enlightened teamwork depends on the vitality of every member of the New Chapter family.

Sustainable Agriculture
New Chapter is proud of their certified organic products. And they're equally proud to work with their organic partners to further the mission of sustainable agriculture. You'll love discovering Luna Nueva, their own biodynamic farm in Costa Rica.

Sustainable Sourcing
New Chapter is the first and only vitamin and supplement company to have at least 75% of its products Non-GMO Project Verified. They are deeply committed to maintaining a socially responsible, environmentally conscious supply chain throughout their business.

Environmental Integrity
From packaging and shipping to procurement and energy use, New Chapter strives to reduce their entire carbon footprint; it comes naturally to everyone who works here.

Helping By Doing
New Chapter tries to help those in need. They support and participate in the causes that are true to their hearts.