Aveeno Active Naturals Anti-Itch Concentrated Lotion with Triple Oat Complex- 4 fl.oz . - External Analgesic/Skin Protectant

Get fast relief with this concentrated anti-itch lotion with Natural Colloidal Oatmeal. It provides relief from the itching and pain associated with many minor skin irritations such as poison ivy/oak/sumac, insect bites, and chicken pox rash. It uses less water and more emollients so it won't run or drip like any ordinary calamine lotion.

This concentrated anti-itch lotion provides fast, temporary relief of the itching and pain associated with many minor skin irritations such as poison ivy/oak/sumac, insect bites, and chicken pox rash. With calamine to dry up the weepy rashes, and with less water and more emollients, it won't run or drip like other ordinary calamine lotions. The creamy formula with skin-soothing Natural Colloidal Oatmeal is non-greasy and invisible when rubbed into skin; it acts as an external analgesic and a skin protectant.

Prodouct Highlights:

• Fast-Acting
• Soothing Itch Relief of
  • Poison Ivy/Oak/Sumac, Insect Bites
• Soothes Chicken Pox Rash and Allergic Itches.

What are AVEENO™ ACTIVE NATURALS™?

Simply put, ACTIVE NATURALS™ are ingredients derived from nature and uniquely formulated by AVEENO™ to optimize skin's health and beauty. AVEENO™ has unlocked the true potential of nature's skin-enhancing secrets, like soy and oatmeal, with patented processes that retain their full strength and purity. Gentle, effective, clinically proven AVEENO™. Recommended by dermatologists for 60 years.

AVEENO™ is the leader in ACTIVE NATURALS™ technology today, including oatmeal and soy, and will continue to develop innovative technologies around natural ingredients well into the future.

The beauty of Nature + Science:
The Natural colloidal Oatmeal found in Aveeno help to leave a protective barrier, which prevents water loss to help maintain moisture all day long. The Aveeno oatmeal formulas are also known to soothe and moisturize itchy, extra dry skin.

Discover Oats:
Oats have a long history of being valued for skin care dating back to the ancient Greeks and Romans who used oat baths to heal skin ailments. AVEENO™ scientists developed innovative formulations, using finely milled (colloidal) oatmeal, that retain the naturally active benefits of the oats.

The Benefits of Oats:

• Relieves dry skin:
  The natural colloidal oatmeal lotion formulas of AVEENO™ moisturize and help protect skin.
• Soothes itchy, irritated skin:
  Colloidal oatmeal provides temporary skin protection and when used in a bath treatment it can relieve minor itching and irritation due to rashes, eczema, poison ivy/oak/sumac, and insect bites.
• Soothes extra dry, irritated skin:
  Colloidal oatmeal combined with menthol, shea butter and other skin protectants has been clinically proven to relieve itchy, extra dry, and cracked skin.
• Moisturizes skin:
  Oat proteins leave a protective barrier on the skin, which prevents water loss to help maintain moisture.

The Science Behind Oats:
The scientists at AVEENO™ discovered a technological advancement that facilitated the fine milling of oatmeal, known as colloidal oatmeal. The innovation of fine milling allowed the colloidal oatmeal to retain its naturally active benefits, which were clinically shown to moisturize and relieve dry skin.