Optimum Nutrition, Inc. is a leading manufacturer of nutritional supplements, owning and operating three brands (Optimum Nutrition, American Body Building, and Science Foods) with a comprehensive line of products across multiple categories. With 4 state-of-the-art production facilities occupying over 500,000 square feet of operating space, Optimum Nutrition is the only sports nutrition company in the industry to manufacture items in every product category. Whether it’s nutritional bars or bites, protein powders, ready-to-drink sports beverages, or vitamins, essential minerals, and herbs, Optimum Nutrition is able to control the integrity of all of its products through in-house manufacturing. Supported by Costello’s Health Distributors (Optimum Nutrition’s sister distribution
Optimum Nutrition 100% Casein Gold Standard Creamy Vanilla Protein is slow-acting and aminogen enhanced. Sometimes slower is better - especially when it comes to the rate of protein digestion. While rapid protein absorption is desirable immediately before or after exercise, delayed release is probably more beneficial throughout the remainder of the day.
Casein proteins are pH sensitive and gel in the acidic environment of the stomach. As a result, it can take more than twice as long for caseins to be broken-down into their amino acid subcomponents than whey and other proteins. Because of their unique time-released qualities, caseins are aptly described as anti-catabolic or muscle-protecting proteins.
Beyond the Basics
Loaded with 100% Micellar Casein
24 grams of time-released protein per serving
Contains Aminogen digestive enzymes to enhance utilization
Over 5 grams of BCAAs (Leucine, Isoleucine, and Valine)
Nearly 5 grams of Glutamine & glutamine precursors in every scoop
More than 5 grams of BCAAs
The Bigger Picture of Casein Rapid protein use is desirable immediately before and after exercise to help refuel recovering muscles, but delayed digestion and absorption may be more beneficial at other times - including bedtime when your body typically goes for hours without food. Casein proteins are acid sensitive and thicken in the stomach. Because of this, it can take more than twice as long for Optimum Nutrition's Gold Standard 100% Casein to be broken down into its amino acid subcomponents than other proteins. By using only premium micellar casein, they've created a protein formula that's truly time-released.
About Optimum Nutrition Optimum Nutrition, Inc. (ON) is a wholly owned subsidiary of Glanbia, a leading international cheese and nutritional ingredients group. ON owns and operates two brands of nutritional supplements (Optimum Nutrition and American Body Building) providing a comprehensive line of products across multiple categories. With state-of-the-art production facilities occupying over 500,000 square feet of operating space, ON is the only sports nutrition company to manufacture items in every product category. Whether it's nutritional bars, protein powders, ready-to-drink sports beverages, or vitamins, essential minerals, and herbs, Optimum Nutrition is able to control the integrity of all products through in-house manufacturing. Supported by Costello's Health Distributors (Optimum Nutrition's sister distribution company) and ABB's nationwide direct service distribution network, customers are ensured prompt delivery and unmatched customer support.
Collectively, Optimum Nutrition, American Body Building, and Costello's Health Distributors, are the dominant force in the sports nutrition industry with the highest quality products available in health food stores, specialty stores, gyms and progressive retailers everywhere. HistoryOptimum Nutrition was founded in 1986 by brothers Tony and Michael Costello. Originally known as Costello's Health Distributors, the entrepreneurial brothers soon recognized an opportunity in the need for significantly improved quality and innovative vision in the sports nutrition industry. The Optimum Nutrition brand was launched to satisfy both demands, and after 22 years of success reflected in great part by the ongoing best-selling status of ON Gold Standard 100% Whey, the Costello's entered into agreement to sell the company to the international cheese and nutritional ingredients group Glanbia.
Optimum Nutrition Mission Statement Optimum Nutrition strives to produce distinctive, affordable, premium-quality products while making every effort to anticipate ever-changing customer needs and meet the demands of a dynamic market with innovative products, effective support materials, and unsurpassed service.
Affordability As an advocate of healthy lifestyles, ON believes that every consumer should be able to purchase premium products; so they eliminate the middlemen and control the integrity of their brand throughout the entire production and distribution processes, making sure each product is not just top quality, but also among the most competitively priced in the industry.
Quality Counts Optimum Nutrition's commitment to quality is evident throughout the entire product development process. Before a single machine is turned on they carefully select vendors who supply premium raw materials. All vendors must provide a Certificate of Analysis for each raw material as a continued measure of quality. These certificates are then verified through random in-house and independent laboratory testing. Highly sophisticated equipment confirms the purity and potency of every ingredient on their labels. To further diminish any chance of physical, chemical, and microbiological contaminants, they have established and implemented their own Hazard Analysis Critical Control Point (HACCP) program. Quality assurance professionals make routine checks on all storage, blending, and production areas and conduct final inspections daily. Together, these procedures allow Optimum Nutrition to constantly deliver first-rate sports nutrition supplements under the strictest quality control standards known as current Good Manufacturing Practices (cGMPs).
Customer Satisfaction From the beginning, Optimum Nutrition's customers have been their number one priority. While strict quality control, lab testing, and manufacturing under tightly controlled conditions are all very important, they are all done for one reason – to bring you high quality, affordable supplements. They pride themselves on customer loyalty and are pleased to report that nearly all of their first-time customers become devoted patrons. You can be confident that from the moment a product is conceived to the moment it leaves their facility they put only the best into Optimum Nutrition so you only put the best into your body.
Consume approximately 1 gram of protein per pound of body weight per day through a combination of high protein foods and supplements. For best results, consume your daily protein allotment over several small meals spread evenly throughout the day. TIP: Try using "slower" Gold Standard 100% Casein with "faster" proteins like Gold Standard 100% Whey or Pro Complex at different times for maximum effectiveness. Take Gold Standard 100% Casein immediately before bed and in between meals when delayed protein delivery is desired. Drink Gold Standard 100% Whey or Pro Complex proteins before and immediately after workout for a rapid "shot" of amino acids.
Directions:Using a shaker cup is the easiest and most convenient way to mix up a consistently great casein shake every time. Just add one heaping scoop of Gold Standard 100% Casein to your shaker cup and then pour in 10-12 oz of your preferred beverage. Cover and shake for 25-30 seconds. TIP: Adjust the intensity of your Gold Standard 100% Casein by varying the amount of liquid that your use to prepare it. For a bolder flavor with slightly more body and sweetness, mix one heaping scoop with 8-10 oz of water, milk, or your favorite beverage. For a milder tasting, less sweet shake, use 12-14 oz of liquid per scoop. Don't have a shaker cup? Visit optimumnutrition.com and and order a custom shaker, or visit your local health food store or gym.
Blender: Add one heaping scoop of Gold Standard 100% casein to a blender filled with 10-12 oz of water, milk, or your favorite beverage. Blend for 20-30 seconds. THen add 3-4 ice cubes and blend for an additional 30 seconds. Shake Up Your Shake: By adding a few high-energy ingredients to your shake you can blend up a delicious meal: try adding fresh or frozen fruits (strawberries, banans, peaches, etc.), peanut butter, flaxseed oil, yogurt, coconut, slivered almonds, or other ingredients. Stack Your Shake: By adding supplements like Micronized Creatine, Glutamine, Taurine, and/or Instantized BCAA powders, you can make Gold Standard 100% Casein an even more powerful recovery product.
Spoon Stirred: If you forgot your shaker cup or don't have time to get out the blender, you can just add one heaping scoop of Gold Standard 100% Casein to a glass filled with 10-12 oz of cold water, milk, or your favorite beverage. THen mix it up with a spoon for about 30 seconds or until powder is dissolved.
Notice: Do not use as a sole source of nutrition for weight loss or maintenance.
Keep out of reach of children.. Store in a cool, dry place.
Allergen information: Contains milk and soy (lecithin) ingredients.
Typical Amino Acid Profile (milligrams per serving)
Essential Amino Acids (EAAs)
Conditionally Essential Amino Acids (CAAs)
Glutamine & Precusors
Nonessential Amino Acids (NAAs)
About Optimum Nutrition
Optimum Nutrition, Inc. is a leading manufacturer of nutritional supplements, owning and operating three brands (Optimum Nutrition, American Body Building, and Science Foods) with a comprehensive line of products across multiple categories. With 4 state-of-the-art production facilities occupying over 500,000 square feet of operating space, Optimum Nutrition is the only sports nutrition company in the industry to manufacture items in every product category. Whether it’s nutritional bars or bites, protein powders, ready-to-drink sports beverages, or vitamins, essential minerals, and herbs, Optimum Nutrition is able to control the integrity of all of its products through in-house manufacturing. Supported by Costello’s Health Distributors (Optimum Nutrition’s sister distribution 600 North Commerce Street Ixonia,
Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.
Average Customer Rating:
(5 out of 5)
Based on 2 rating(s)
2 of 2 (100%)
of customers said they would recommend this product to a friend.
By James D.
10/10/2011 11:44:18 AM
I recommend this product!
Taste great, mixes well, - no complaints! Has helped me to drastically reduce late night snaking too. Great product - I'm ordering more next month.
3/20/2014 11:14:27 AM
I recommend this product!
Filling, low calorie, tastes good.
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