FIRST ENDURANCE WAS STARTED BY TWO RACING FANATICS (A CYCLIST AND A TRIATHLETE) WITH A HEALTHY OBSESSION FOR SPORTS NUTRITION. THE IDEA WAS SIMPLE. THEY WANTED TO GIVE ENDURANCE ATHLETES ACCESS TO FORMULAS THAT ARE DEVELOPED FOR ONE SPECIFIC REASON-TO MAXIMIZE ENDURANCE PERFORMANCE. AT FIRST ENDURANCE, THEIR APPROACH IS DIFFERENT. BECAUSE OF THEIR CORE VALUES AND UNCOMPROMISING STANDARDS, THEY DEVELOP THE BEST PRODUCTS AVAILABLE. THEY ARE COMMITTED TO USING ONLY THE HIGHEST-QUALITY INGREDIENTS. THEY EMPLOY THE LATEST TECHNOLOGICAL ADVANCEMENTS AND DEMAND THE FINEST PACKAGING MATERIALS TO PROTECT THE PRODUCT FROM THE ELEMENTS (MOISTURE, OXYGEN AND UV DEGRADATION). ONLY WHEN THEY ARE 100% SATISFIED THAT THESE STANDARDS ARE MET, DO THEY OFFER THE PRODUCTS TO YOU.
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First Endurance EFS Energizing Sports Drink Fruit Punch is unlike any other endurance drink mix available. EFS drinks provide everything you need to maximize endurance and performance during exercise. You'll notice the difference right away too. With the latest amino acid technology, superior mineral bioavailability and the addition of Malic Acid, EFS drinks refuel working muscles faster than ever before. Plus they taste great, not chalky or overpoweringly sweet. And with the highest electrolyte content available (1160mg of all 5 electrolytes/serving), there's no need to carry those extra electrolyte pills or add anything else. You can train and race with confidence knowing you don't have to worry about cramping or dehydration. Times have changed.
Provides Complex and Simple Carbohydrates for Superior Energy and Endurance
Delivers 1000mg Electrolytes Per Serving
Prevents Cramping and Dehydration
Provides Free Form Amino Acids to Delay Mental Fatigue
EFS (Electrolyte Fuel System) is a family of products at the forefront of endurance nutrition that combines the latest clinical research with input from elite endurance athletes. Containing an ideal blend of simple and complex carbohydrates, amino acids, antioxidants and electrolytes, EFS products provide endurance athletes the nutrients they need to fuel working muscles and increase endurance during exercise.
More In-Depth Information
The Highest Electrolyte Content Available Clinical research shows endurance athletes require much higher levels of electrolytes than most sports drinks provide to prevent cramping and dehydration. The new EFS drinks now contains over 1,160mg of all 5 electrolytes per serving, more than any electrolyte drink on the market.
The Latest Amino Acid Technology The Amino Acids in the EFS drinks are AjiPure amino acids, the purest, most- bioavailable source of free-form amino acids available. AjiPure amino acids have purity levels of 99%-100%. This results in faster and more complete absorption.
Superior Calcium Bioavailability The new EFS formulas utilize two unique sources of calcium and magnesium. DiCalcium malate and Dimagnesium malate have superior bioavailability compared to other mineral sources. In a bioavailability study, absorption rates were between 20% and 100% higher using DiCalcium and DiMagnesium malates.
Now With More Malic Acid The new EFS drink contains 700mg of Malic Acid, which was not found in the previous formula. Malic acid stimulates oxygen consumption by increasing mitochondrial uptake, improving mitochondrial respiration and increasing energy production. Malic acid is essential in the formation of ATP, the body's energy source. Malic acid allows the body to make ATP more efficiently, even under low oxygen, or hypoxic conditions.
1st Endurance Questions & Answers
What is EFS? EFS is a new energy drink that provides endurance athletes with the nutrients they need to fuel working muscles and increase endurance during exercise. The EFS formula utilizes the latest clinical research on endurance nutrition and input from some of the best endurance athletes in the world.
What electrolyte upgrades can we find in the new EFS? There are now 300mg of sodium per serving in the new EFS drink (previous formula had 270mg). This represents the highest sodium content in any electrolyte drink on the market. The EFS formula now offers over 1,160mg of electrolytes coming from all 5 electrolytes, per serving. Furthermore these superior minerals also offer a buffering of stomach acids. DiCalcium and DiMagnesium malate lower stomach acids significantly helping to reduce the unwanted gastric distress that can be associated with other minerals.
Are there any changes to the amino acids? The Amino Acids in the EFS drinks are AjiPure amino acids, the purest, most- bioavailable source of free-form amino acids available. AjiPure amino acids have purity levels of 99%-100%. This results in faster and more complete absorption.
The new EFS drinks now have Malic Acid, why is this important? The new EFS drink contains 700mg of Malic Acid, which was not found in the previous formula. Malic acid stimulates oxygen consumption by increasing mitochondrial uptake, improving mitochondrial respiration and increasing energy production. Malic acid is essential in the formation of ATP, the body's energy source. Malic acid allows the body to make ATP more efficiently, even under low oxygen, or hypoxic conditions. During anaerobic conditions, malic acid has an ability to remove the accumulation of reducing equivalents. Human studies have shown that after endurance training, athletes' muscles were characterized by a 50% increase in the malate-aspartate redox shuttle enzymes.
Did the flavors change? Yes, the new formulas went through extensive flavor testing in the most demanding races in the world. Their pro athletes tested the new formulas during the Tour de France, Ironman Hawaii and various other cycling, triathlon and running races. They used this extensive feedback to create all new low sweetness, mild flavors that are very palatable during a wide variety of environmental conditions. The new EFS formulas are all free of any artificial sweeteners, colors and flavors. All formulas use 100% natural flavors and contain NO color. This allows athletes to use EFS not having to worry about staining water bottles. The new flavors, especially the Grape and Orange do well up to 2X the recommended concentration.
I've heard that there are benefits to having protein during exercise. Why doesn't EFS contain protein? EFS contains 2g Free Form Amino Acids per serving which is the equivalent in BCAA and Glutamine profile to 9g Whey Protein. Protein naturally contains Branched Chain Amino Acids and Glutamine. Clinical evidence supporting the use of Branched Chain Amino acids and Glutamine during exercise dates back to 1991. These clinical studies clearly indicate supplementing with as little as 1g Free Form Amino Acids improved performance, reduced post-exercise muscle damage, improved muscle glycogen resynthesis, reduced central fatigue and improved rate of perceived exertion. These are the same claims made by the 'NEW' Protein study and clearly support a mechanism for improved performance. The First Endurance Research Board sides with the abundance of clinical studies supporting improved endurance performance while supplementing with Amino Acids during exercise.
In addition to the clinical support, other factors lead to a decision to use these Free Form Amino Acids over complete proteins.
Proteins are more difficult to digest than Amino Acids during exercise
Proteins don't taste very good during exercise
Proteins can reduce the glycemic index of a drink, further reducing its ability to be quickly absorbed
There is considerably more evidence supporting Free Form Amino acids than complete proteins
What are the benefits of using EFS during exercise? The benefits of EFS are:
Supplying fast and sustained energy for muscles
Improved fluid absorption
Reduced cramping and dehydration
Easy to digest and absorb
Improved glycogen resynthesis
Delayed central (mental) fatigue
Replenish electrolyte loss
How does it taste? EFS is a light, great-tasting energy drink that's sweetened and flavored with 100% natural ingredients. Because EFS is low in sweetness, there is no need to dilute the recommended serving allowing you to drink it full strength. Unlike energy drinks that contain complete proteins, EFS is not chalky and thick. The benefit is a potent, easy to digest energy drink which delivers all the nutrients like they were intended (full strength). EFS is available in four refreshing flavors: Lemon-Lime, Fruit Punch, Mild Grape, and Orange Splash.
How much EFS should I use during my training and racing? Clinical research shows that a 6-8% solution delivering between 45-60g carbohydrates, >1000mg Amino Acids, 400-600mg sodium and equivalent balance in all electrolytes should be taken every hour during exercise. EFS is designed to maximize all these levels. Athletes should consume one serving for every 30 minutes of intense exercise. Adjustments should be made based on body weight, training state, 17 heat, individual sweat rates and preference. Use one serving for every 30 minutes as a starting point and adjust as necessary from there.
What types of athletes should be taking EFS? The following symptoms will all benefit from use of EFS
1) Athletes which experience cramping from strenuous exercise.
2) All athletes who demand rapid fluid absorption in order to stay hydrated.
3) Athletes who want all the benefits of protein without the heavy/chalky consistency of protein drinks. Essentially any athlete exercising for one hour or more will benefit from the use of EFS in their training and racing.
Should I use EFS even when it's cold, like during XC ski races? Cold weather sports still put a considerable fluid and electrolyte demand on the athlete. EFS works just as well in the cold as is the heat. The high sodium content in EFS may even help reduce the drinks propensity to freeze. (this has not been tested).
Should I use EFS in short races? Short races generally don't put a heavy demand on your glycogen, carbohydrate stores, given that you are well nourished prior to the start of the race. During a short race athletes can be slowed significantly from cramping and electrolyte imbalance. A serving of EFS can be used 15-30 minutes prior to a short race to assure adequate carbohydrates and electrolytes are available for the intense effort. Short race is defined as one lasting less than one hour.
Should I use EFS in long races? During long races (3 hours+) considerable stress is put on an athlete's body. 1) Glycogen (energy) stores are depleted 2) cells experience damage from cellular oxidation 3) electrolytes are depleted and 4) amino acids are depleted.
1) EFS replenishes glycogen by using a mix of high glycemic carbohydrates including both simple and complex sugars. This easy to digest mix is rapidly absorbed and delivers fast and long term energy.
2) Formulated with 120mg (200% RDA) of Vitamin C per serving, EFS helps protect cells from oxidation keeping the immune system stronger for better training and faster racing. A depleted immune system can cause upper respiratory distress which generally accompanies long exhaustive exercise.
3) EFS provides the most potent electrolyte profile available. The combination of all five electrolytes deliver a potent 1040mg per serving, helping to prevent cramping. The 300mgs sodium per serving also aids in maximum fluid absorption so you stay hydrated throughout your training and racing. Supplementing with additional salt tabs, electrolyte tabs, or salty snacks is no longer needed when using EFS.
4) 2000mg of Amino Acids offers the same BCAA and Glutamine levels as 9g Whey Protein. These amino acids have clinically shown to improve performance, reduced post-exercise muscle damage, improve muscle glycogen resynthesis, reduced central fatigue and improved rate of perceived exertion.
What's the carbohydrate source in EFS? EFS replenishes glycogen by using a mix of high glycemic carbohydrates including both simple and complex sugars. This easy to digest mix is rapidly absorbed and delivers fast and long term energy.
I am prone to cramping during longer training and racing. Will EFS help me with cramping problems? Nutritionally cramping stem from electrolyte imbalance, electrolyte depletion and/or dehydration,. EFS provides the most potent electrolyte profile available. The combination of all five electrolytes deliver a potent 1040mg per serving, helping to prevent cramping. The 300mgs sodium per serving also aids in maximum fluid absorption so you stay hydrated throughout your training and racing. Supplementing with additional salt tabs, electrolyte tabs, or salty snacks is no longer needed when using EFS.
How many servings are in a container of EFS? There are 25 servings per container of EFS
About 1st Endurance
First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. They wanted to give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. At First Endurance, their approach is different. Because of their core values and uncompromising standards, they develop the best products available. They are committed to using only the highest-quality ingredients. They employ the latest technological advancements and demand the finest packaging materials to protect the product from the elements (moisture, oxygen and UV degradation). Only when they are 100% satisfied that these standards are met, do they offer the products to you.
Their Mission Integrate their passion for racing, knowledge of sports nutrition, integrity, and values to provide endurance athletes with the ultimate, scientifically validated, high-performance racing formulations.
Commitment to Research
Commitment to Quality
Active in the Racing Community
Commitment to Racing
Commitment to Research Research is their most important value at First Endurance. They are driven by a desire to ensure their products are proven to enhance endurance performance and have scientific validation. At First Endurance, they refuse to reduce costs by using "pixie dust" amounts of ingredients just to dress up the label. Their formulations utilize the same levels (sometimes more) of the active ingredients that were used in the actual human scientific research. They are meticulous about research and go out of their way to make sure they have addressed each of their stringent requirements. All products that First Endurance develops are based on human scientific research.
Commitment to Quality First Endurance uses only the finest ingredients and follows stringent quality control. Supplements can be easily ruined. Even if you buy the right ingredients, they can degrade quickly and loose their efficacy if they aren't handled under the most stringent controls. They are determined to ensure nothing goes wrong with any step of the way. For example, OPTYGEN is packaged in an amber glass bottle and utilizes colored capsules to reduce UV light, oxygen and moisture degradation, ensuring the highest quality, potency, and purity.
Focus At First Endurance, they are centered on endurance performance. Because they only focus on developing high-performance endurance formulations, they are the best at what they do.
Innovation First Endurance is committed to advancing the state of the art. First Endurance's competitive strategy is based on having the best, patentable, formulations, technologies and delivery systems available.
Active in the Racing Community First Endurance proudly supports the racing community. They sponsor five professional teams, and a number of other elite endurance athletes. They have a dynamic relationship with the First Endurance athletes. This collaboration allows their Research and Development team to continue to push the limits of endurance performance.
Commitment to Racing Everyone who works at First Endurance races. Not just occasionally either, every week. They spend a lot of time packed in a car driving to early-season races (hopefully in warmer climates) and have stayed in more grungy hotels than they care to remember. They race when it is below freezing or raining sideways. They hang around the hotel after a race wondering when they'll get the feeling back in their feet. They know what it's like to chase a breakaway for an hour just to get a flat once they finally bridge the gap. Most importantly - they know what it takes to win races, when everything works out just right. They understand the work ethic, sacrifices, dedication and satisfaction that goes into every victory.
Mix one level scoop in 12 oz. cold water. Take one serving every 30 minutes, during long or exhaustive exercise. A standard water-bottle is 18 oz. and requires 1 1/2 scoops.
FIRST ENDURANCE WAS STARTED BY TWO RACING FANATICS (A CYCLIST AND A TRIATHLETE) WITH A HEALTHY OBSESSION FOR SPORTS NUTRITION. THE IDEA WAS SIMPLE. THEY WANTED TO GIVE ENDURANCE ATHLETES ACCESS TO FORMULAS THAT ARE DEVELOPED FOR ONE SPECIFIC REASON-TO MAXIMIZE ENDURANCE PERFORMANCE. AT FIRST ENDURANCE, THEIR APPROACH IS DIFFERENT. BECAUSE OF THEIR CORE VALUES AND UNCOMPROMISING STANDARDS, THEY DEVELOP THE BEST PRODUCTS AVAILABLE. THEY ARE COMMITTED TO USING ONLY THE HIGHEST-QUALITY INGREDIENTS. THEY EMPLOY THE LATEST TECHNOLOGICAL ADVANCEMENTS AND DEMAND THE FINEST PACKAGING MATERIALS TO PROTECT THE PRODUCT FROM THE ELEMENTS (MOISTURE, OXYGEN AND UV DEGRADATION). ONLY WHEN THEY ARE 100% SATISFIED THAT THESE STANDARDS ARE MET, DO THEY OFFER THE PRODUCTS TO YOU. P.O. Box 71661 Sandy,
84171 Phone: 8663477811 Fax: 8663477811 http://www.firstendurance.com
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