NOW Foods Phosphatidyl Serine With Ginkgo 100 mg - 50 Softgels

Now Foods Phosphatidyl Serine with Ginkgo Biloba combines two powerful nutrients that work synergistically with one another. Now Foods Phosphatidyl Serine is a naturally occuring phospholipid compound derived from soy lecithin that plays an essential role in cellular composition. Now Foods Ginkgo Biloba is a popular herbal extract that has demonstrated powerful antioxidant activity in in vitro studies. From the FDA's website: "Consumption of phosphatidylserine may reduce the risk of dementia in the elderly. Very limited and preliminary scientific research suggests that phosphatidylserine may reduce the risk of dementia in the elderly. FDA concludes that there is little scientific evidence supporting this claim."

• Cognitive Health
• with Ginkgo Biloba Extract 24% Standardized 60 mg

Phosphatidyl Serine and Brain Function
Phospholipids are a class of fat-like molecules that promote cell membrane fluidity, facilitate cell-to-cell signaling, and assist in the processing of nutrients by the cell. Membranes are the fatty barriers that surround every cell and many structures within the cell. With age, our cell membranes tend to get stiffer and more resistant to the movement of molecules within the membrane, as well as to the transfer of molecules into and out of the cell. This decrease in molecular movement can result in reduced communication between cells and ultimately to increased cellular dysfunction and disease.

Phosphatidyl Serine (PS) is a naturally occurring phospholipid that is critical for the normal functioning of all cells. PS is the phospholipid most concentrated in the brain and nervous system, where it is important for the conduction of nerve impulses. In addition, PS is essential for the accumulation, storage, and release of neurotransmitters. In this way, PS supports brain and cognitive functions, including mood and memory.

PS Helps to Reduce Cortisol Production
Excessive stress, whether physical or emotional, forces the increased production of cortisol, a stress hormone, by the adrenal glands. While cortisol production is a normal and necessary part of the stress response, too much of it can accelerate many aspects of aging, including memory loss. Chronic excess cortisol levels prevent the brain’s uptake of glucose and inhibit communication between brain cells. Consequently, excess cortisol can actually injure and destroy cells, resulting in cognitive decline.

The brain’s response to stress appears to be related to PS. In 1992, a double blind, placebo-controlled studies involving healthy young men showed that PS could blunt the stress response induced by exercise. Furthermore, a more recent study has shown that PS supplementation may influence subjective feelings of stress and improve mood in young adults when placed in situations where stressful mental tasks were performed.

The Body’s Need for PS
Although the body can make its own PS, humans still rely on receiving some from the diet. Modern diets, however, tend to be low in PS. Furthermore, production of phospholipids declines with age. Therefore, supplementation with PS may be particularly helpful for anyone wishing to support memory and brain function.

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchas:" ":W
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

• Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
• Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
• Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

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NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, :" ": testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.