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About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

Contact NOW Foods

395 South Glen Ellyn Road
Bloomingdale, IL, 60108
http://www.nowfoods.com
888-669-3663

NOW Foods - True Focus - 90 Vegetarian Capsules

Zoom View - True Focus
Egg FreeWheat FreeSoy FreeGluten FreeDairy FreeNo Animal TestingSugar Free
    NOW Foods - True Focus - 90 Vegetarian Capsules
    Picture shown may differ in size, strength or flavor.
    Item Code: 53804
    UPC Code: 733739001573
    Pricing Info Re-Order
    Retail Price: $19.99
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    Product: True Focus
    Code#: Lucky ID: 53804 | UPC: 733739001573
    Manufacturer:NOW Foods
    Size/Form: 90  Vegetarian Capsules
    Packaged Ship Weight: 0.15  lbs
    Servings: 90
    Dosage Size: 1  Capsule(s)
    Auto Re-Order Frequency: More Info



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    Availability: Usually Ships Within 24-48 Hours

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    - (13 ratings) -
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    12 of 13 (92%) of customers said they would recommend
    this product to a friend.

    Description Suggested Use Ingredients Reviews View information about NOW Foods Show All
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    NOW Foods True Focus - 90 Vegetarian Capsules

    Now Foods True Focus supports mental clarity and promotes positive mood state. Now Foods True Focus combines Norepinephrine and Dopamine. Now True Focus combines these important nutrients with other ingredients like Ginkgo biloba and DMAE to maximize mental agility without the stimulating side effects of caffeine or ephedra. Norepinephrine and Dopamine are key neurotransmitters for the maintenance of alertness and mental acuity and for promoting a feeling of general well-being. These two neurotransmitters are produced in the body from amino acid precursors primarily L-Tyrosine and L-Phenylalanine. This conversion process also requires Vitamins C and B-6 as cofactors.
    • Supports Mental Clarity
    • Promotes Positive Mood State
    • Maximizes Mental Acuity
    • Recommended by Julia Ross, M.A. - Author of The Diet Cure & The Mood Cure
    • A Dietary Supplement
      NOW's Mission
      The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

      In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

      History of NOW
      In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

      NOW Commitments
      • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
      • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
      • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.
      NOW Science
      NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's stru:" ": are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

      GMP Quality Assured
      NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.
      Suggested Use
      As a dietary supplement, take 1-2 Vegetarian Capsules 1 to 2 times daily between meals, or use as directed by a health practitioner.

      Warnings

      Please discard the inedible freshness packet enclosed.
      Ingredients

      NOW Foods True Focus - 90 Vegetarian Capsules
      Supplement Facts
      Serving Size: 2 Vegetarian Capsules
      Servings Per Container: 45
      Amount Per Serving %DV
      Vitamin C (from Potassium Ascorbate) 36 mg 60 %
      Vitamin B6 (from Pyridoxine HCl) 12 mg 600 %
      Potassium (from Potassium Ascorbate) 12 mg <1 %
      L-Tyrosine (Free-Form) 800 mg *
      L-Phenylalanine (Free-Form) 300 mg *
      Taurine (Free-Form) 100 mg *
      Grapeseed (Vitis vinifera) Extract (min. 90% Total Polyphenols) 80 mg *
      Potassium Ascorbate 60 mg *
      DMAE (from Dimethylaminoethanol Bitartrate) 60 mg *
      Ginkgo biloba (Leaf) Extract (min. 24% Ginkgoflavonglycosides & min. 6% Terpene Lactones) 40 mg *
      CoQ10 (Coenzyme Q10) (as Ubidecarenone) 10 mg *
      *Daily Value Not Established
       
      Other Ingredients: Cellulose (capsule), Magnesium Stearate (vegetable source) and Silica.

      Contains no: Sugar, salt, starch, yeast, wheat, gluten, soy, milk, egg, shellfish or preservatives.

      About NOW Foods

      NOW's Mission
      The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

      In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

      History of NOW
      In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

      NOW Commitments

      • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
      • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
      • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

      NOW Science
      NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

      The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

      NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

      GMP Quality Assured
      NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



      NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.


      395 South Glen Ellyn Road
      Bloomingdale, IL, 60108
      Phone: 888-669-3663
      http://www.nowfoods.com
      Reviews
      Submit a review for this item
      Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

      Average Customer Rating: (4 out of 5)

      Based on 13 rating(s)
      12 of 13 (92%) of customers said they would recommend this product to a friend.
      • By Scott ( , )
        7/16/2009 12:00:00 AM
        Did not do anything for me. Will try something else like focus fast or ultra focus.
      • By hayden ( , )
        4/5/2010 6:16:52 PM

        I recommend this product!
        Had an odd reaction - not sure what happened. Took 2 to start, and 1 a day after. Took a week. Had a very noticable increase in my focus, but began to get short tempered inside and a little snappy. But, very commanding and alpha.. just odd for me. Had a strange odd "bulging" in my eyes, too, like a tiredness and strain - at day end. But, was up and on quickly each day. I have stopped, and sorta feel like I am coming down a bit. May try 1 x or 2x a week to see if there is something similar going on again. Write is you have something like this happen. It is mostly B
      • By Michael ( Ignacio, CO)
        12/29/2011 9:37:35 PM

        I recommend this product!
        Nice product
      • By Robert ( Covington, GA)
        5/15/2012 5:42:56 PM

        I recommend this product!
        I've been using this for about 6 months and can tell a tremendous difference in focus, attention and short term memory. Great product!
      • By Mary ( Berryville, VA)
        6/12/2012 9:03:58 AM

        I recommend this product!
        I have had good experience with the NOW products, and this one has worked out well for me. Combined with 5-HTP, it has helped me be on top of book-editing deadlines, while taking care of our Great Pyrenees dogs that came down with Lyme Disease at the same time that I had to treat my horse that came down with a violent allergic reaction, all while having a houseful of company! Thanks for your quick service and for carrying such excellent products at competitive prices (and for not flooding my mailbox with advertizing)!
      • By Randi ( Newton, NJ)
        6/20/2012 4:30:45 PM

        I recommend this product!
        Not sure if this works or not
      • By Jose ( Craig, CO)
        5/17/2013 2:43:17 PM

        I recommend this product!
        I really like it..
      • By Jennifer ( Hanover Park, IL)
        6/6/2013 3:17:48 PM

        I recommend this product!
        I have been taking this product for over a year. When I run out or forget to take it for a few weeks I can't think of words I want to use. This disappears when I go back to taking it. I can almost feel the synapses connecting in my brain and the words I need to express myself flow!
      • By Lorraine ( Middletown, DE)
        8/12/2013 8:25:48 AM

        I recommend this product!
        I use this product with brain elevate by Now, and the combination is WORKING. I on the computer all day and need to focus for long periods of time.
      • By Phylena ( Vinemont, AL)
        10/14/2013 6:03:38 PM

        I recommend this product!
        I took ridlin as a child for my ADD. I hated it, it took all the joy out of life. as an adult I when off of it but found that I still had AADD symptoms and was nearly impossable to preform normally . True focus gives me the focus and mood help to live my life the way I want! with the side effects of ridlin i still feel like me just the realme. :) MUST have !! can not live without it! :)
      • By Dorian ( Lakeland, FL)
        11/4/2013 8:48:30 AM

        I recommend this product!
        This product is great.
      • By Phylena ( Vinemont, AL)
        8/21/2014 9:35:09 AM

        I recommend this product!
        Been using for years . works great for focus and no side effects. Helps with mood some but I pair it with a mood specific duw
      • By Frank ( Morristown, TN)
        9/8/2014 9:54:10 PM

        I recommend this product!
        Great product, would recommend this product for mental health support.
      *The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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