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About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

Contact NOW Foods

395 South Glen Ellyn Road
Bloomingdale, IL, 60108
http://www.nowfoods.com
888-669-3663

NOW Foods - XyliWhite Toothpaste Gel Fluoride-Free Refreshmint Flavor - 6.4 oz.

Zoom View - XyliWhite Toothpaste Gel Fluoride-Free Refreshmint Flavor
    NOW Foods - XyliWhite Toothpaste Gel Fluoride-Free Refreshmint Flavor - 6.4 oz.
    Picture shown may differ in size, strength or flavor.
    Item Code: 53785
    UPC Code: 733739080905
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    Product: XyliWhite Toothpaste Gel Fluoride-Free Refreshmint Flavor
    Code#: Lucky ID: 53785 | UPC: 733739080905
    Manufacturer:NOW Foods
    Size/Form: 6.40  oz.
    Packaged Ship Weight: 0.75  lbs
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    49 of 50 (98%) of customers said they would recommend
    this product to a friend.

    Description Suggested Use Ingredients Reviews View information about NOW Foods Show All
    Print ItemBookmark Item
    NOW Foods XyliWhite Toothpaste Gel  Fluoride-Free Refreshmint Flavor - 6.4 oz (181 g)

    Now Foods XyliWhite toothpaste is fluoride free. Now Foods Xyliwhite toothpaste is completely safe for users of every age. Now Foods XyliWhite Toothpaste is a remarkable new toothpaste gel from NOW Foods that uses Xylitol, a natural sugar alcohol that looks and tastes similar to conventional sugar with one major exception - it has 40% fewer calories! Unlike many of the chemicals found in other fluoride based, whitening toothpastes, xylitol is a natural, well-tolerated substance commonly found in fruits, berries and other natural sources. In fact, the human body even manufactures its own supply - up to 15 grams, everyday. Xyliwhite is an all-natural “refreshmint” toothpaste made from select materials and guaranteed to be of superior quality.

    NOW's decision to introduce new Xyliwhite toothpaste was not made overnight. Rather, it was the result of intense worldwide research and official endorsements from 6 international dental associations. Though it was discovered in the 1800's, xylitol research has surged over the last 50 years. Some of the most notable studies (including those conducted at Finland's Turku University) have tested xylitol's ability to fight cavities, plaque, gingivitis, dry mouth and bad breath. Others have tested its ability to help neutralize plaque acids, assist in the re-mineralization of tooth enamel and attack the bacteria that can cause tooth decay. At the end of the day, this research ultimately suggests that xylitol may help promote a smile that is whiter, brighter and far more healthy.

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments
    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.:" ":n health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.
    NOW Science
    NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.
    Suggested Use
    Adults and children 2 years and older: Apply XyliWhite™ toothpaste gel on to a soft bristle toothbrush. Brush thoroughly after meals or at least twice a day or as directed by your dentist.

    Warnings

    Keep out of the reach of children. Supervision needed with children under 5
    Ingredients

    Free of: Fluoride, Gluten Free

    Functional Ingredients: Xylitol (25%), Papain (whitening)

    Ingredients: Water, Xylitol (25%), Hydrated silica, Glycerin, Sorbitol, Sodium bicarbonate, Sodium carbonate, Sodium coco-sulfate, Carrageenan (Chondrus crispus), Tea tree (Melaleuca alternifolia) leaf oil, Peppermint (Mentha piperita) oil, Spearmint (Mentha viridis) oil, Papain, Potassium sorbate

    About NOW Foods

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments

    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

    NOW Science
    NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

    The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

    NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



    NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.


    395 South Glen Ellyn Road
    Bloomingdale, IL, 60108
    Phone: 888-669-3663
    http://www.nowfoods.com
    Reviews
    Submit a review for this item
    Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

    Average Customer Rating: (5 out of 5)

    Based on 50 rating(s)
    49 of 50 (98%) of customers said they would recommend this product to a friend.
    • By Tita ( Springfield, MO)
      3/18/2010 3:20:22 PM

      I recommend this product!
      This toothpaste is a godsend to my super-sensitive mouth. For years I have had a painful sensitivity to all other mint flavors, and this product is the only one on the market that is fresh tasting, palatable (the herbal flavors either hurt or nauseate), and smooth (the citrus flavors are too harsh and acidic). I also have a sensitivity to glycerin, and although that IS an ingredient here, they must not use very much of it, because my mouth is never irritated at all. I love the fact that it is fluoride-free, and also free of all those chemicals that the mainstream brands use, but for me that is all added bonus: the fact that I finally have a toothpaste that doesn’t irritate my tongue and gums is a relief beyond compare. And it whitens my teeth, too! It's just a miracle, period.
    • By Elaine ( Roanoke, VA)
      4/23/2010 8:39:21 PM

      I recommend this product!
      I have been using this toothpaste for months now and like it. It has a pleasant taste even though it has beneficial ingredients such as tea tree oil. It leaves my mouth feeling fresh and clean.
    • By TAMI ( Winsted, MN)
      6/7/2011 8:31:09 PM

      I recommend this product!
      Tastes good, but not quite powerful enough for me in the morning. Doesn't foam much. Good for kids, as mild tasting and ok if swallowed accidentally!
    • By Yohan ( Irvine, CA)
      6/14/2011 12:55:40 AM

      I recommend this product!
      Help my teeth shine and healty
    • By A ( Shell Knob, MO)
      6/27/2011 12:21:21 AM

      I recommend this product!
      This is great toothpaste. My grandsons love it!
    • By Charlotte ( Locke, NY)
      7/6/2011 3:56:24 PM

      I recommend this product!
      Only kind of toothpaste I use, good price and fast shipping to my home. Thank you!!
    • By STEVE ( Alpharetta, GA)
      7/13/2011 9:21:48 AM

      I recommend this product!
      No fluoride, great taste and my dentist thinks my hygiene is better. What's not to like?
    • By M.A. ( Warsaw, MO)
      7/27/2011 11:08:20 AM

      I recommend this product!
      Fine for the general brushing need, but lacking a little oomph! in flavor to help the mouth feel clean and fresh!
    • By Asya ( Kansas City, KS)
      8/2/2011 3:40:08 PM

      I recommend this product!
      Great Product. Within days it has made my teeth much whiter``````````
    • By Rita ( Lacey, WA)
      9/20/2011 11:40:50 AM

      I recommend this product!
      The best kind on the market, I believe. It contains beneficial xylitol, without the harmful fluoride. I have been using this for two years and just like it.
    • By marjorie ( Richfield, PA)
      9/20/2011 4:38:54 PM

      I recommend this product!
      Great toothpaste for those that do not want fluoride. My husband and children use it and really like the taste.
    • By MARILYN ( Wichita, KS)
      9/22/2011 3:23:06 AM

      I recommend this product!
      This toothpaste is great. It has a nice fresh flavor that leaves my mouth feeling clean. I love that it has xylitol in it. It's the best "all natural" toothpaste that I've used. Definetly recommend giving it a try!
    • By Lynnette ( Albany, WI)
      10/17/2011 12:51:32 AM

      I recommend this product!
      Clean ingredient list and great taste - the only toothpaste I use!
    • By Heather ( Nappanee, IN)
      10/28/2011 2:28:47 PM

      I recommend this product!
      I love this toothpaste! It doesn't contain any strange ingredients and I can brush my two year olds teeth with it - no worries if she swallows some!
    • By Mary ( Clemmons, NC)
      12/28/2011 9:52:08 AM

      I recommend this product!
      I love this product and intend to keep using it. It has a wonderful refreshing taste and makes my mouth feel really clean after I get finished brushing. But the main reason I was attracted to it is because it is fluoride free......I LIKE THAT!
    • By Clay ( Hubert, NC)
      12/29/2011 10:16:29 AM

      I recommend this product!
      Love it! nice smooth flavor, pretty strong mint taste, makes our mouths feel fresh.
    • By Michael ( Ignacio, CO)
      12/29/2011 9:37:35 PM

      I recommend this product!
      Nice product
    • By SANDRA ( Mt Airy, NC)
      1/9/2012 7:49:42 PM

      I recommend this product!
      does keep them whiter
    • By Karen ( Yorkville, IL)
      8/23/2012 7:22:34 PM

      I recommend this product!
      Great product!
    • By Darrell ( Santa Rosa, CA)
      1/26/2012 6:04:03 PM

      I recommend this product!
      Good flavor and No Fluoride. I've been purchasing this brand for years now.
    • By Dana ( Mount Juliet, TN)
      1/31/2014 10:21:49 AM

      I recommend this product!
      Does not burn my mouth.
    • By Sherry ( Doral, FL)
      4/9/2012 4:47:53 PM

      I recommend this product!
      The only natural toothpaste I really like. Not too minty.
    • By JAMES ( Suamico, WI)
      5/7/2012 12:43:16 PM

      I recommend this product!
      I got this for my kids. They really like the taste and it doesn't seem to foam up too much like other toothpastes.
    • By olga ( Medfield, MA)
      5/19/2012 10:59:06 AM

      I recommend this product!
      The best toothpaste on a market. Grate refreshing taste, cleans and whitening teeth really well.
    • By Rocky ( La Jolla, CA)
      9/24/2012 6:35:28 PM

      I recommend this product!
      Natural, clean tasting. No poisonous fluoride.
    • By Tony W ( Pewamo, MI)
      1/30/2012 10:16:58 AM

      I recommend this product!
      Our son's doctor recommended he use a non-fluoride toothpaste, and I'm glad to be able to get these reasonably priced on your site. We've used it for two and a half years now, and I have no desire to try other brands.
    • By ANDREA ( Maple Grove, MN)
      9/9/2012 2:55:11 PM

      I recommend this product!
      Love the flavor. Its like wintermint. Leaves my mouth fresh and clean!
    • By Karen ( Inglis, FL)
      6/16/2012 10:07:13 AM

      I recommend this product!
      love this toothpaste. fresh mouth,white teeth and no flouride poisoning
    • By Beth ( Elk Park, NC)
      2/7/2012 6:56:30 PM

      I recommend this product!
      This product is a life saver as well as its mouthwash. The only non-fluoride toothpaste I've been able to find that doesn't aggravate my dry mouth. Plus, the benefit of having the xyliwhite, which helps fight tooth decay in lieu of fluoride.
    • By SUSAN E ( Johnson, NY)
      6/16/2012 9:20:48 AM

      I recommend this product!
      gentle & thorough cleaning without detergents & fluoride
    • By Charlotte ( Ione, CA)
      3/28/2012 7:08:58 PM

      I recommend this product!
      great toothpaste without the fluoride and without harmful substitute sweeteners. also great price!
    • By JoEllen ( Longview, TX)
      4/11/2012 11:58:04 AM

      I recommend this product!
      My whole family loves this product. We have been using it for several years, and get great reports from our dentist -- they actually talk about us in their office: "this is that family I told you about -- no cavities." Tastes great, and no flouride. Thank you, NOW Foods!
    • By Sheila ( Brainerd, MN)
      8/23/2012 11:54:00 AM

      I recommend this product!
      We just tried this flavor of the Xyliwhite brand, and like it. Our favorite is the cinnamon, but this is good, too. I feel good about the ingredients; it's important to me to do the best I can for my family's health, and this is the best toothpaste I was able to find. I also feel it's economically priced. It's a great value.
    • By Susan ( Depoe Bay, OR)
      2/10/2014 12:52:42 PM

      I recommend this product!
      Very good...but like Tom's better
    • By Daniel ( Waxahachie, TX)
      5/4/2013 10:59:03 AM

      I recommend this product!
      Great toothpaste and good flavor.
    • By Elsa ( Miramar, FL)
      6/19/2013 11:04:49 AM

      I recommend this product!
      Maintains my teeth clean without the harsh chemicals, because I'm allergic to LSL, parabens and flouride. I don't see any brightening though.
    • By Kevin ( Oakdale, CA)
      11/29/2012 4:45:44 PM
      My goal was to get non-flouride toothpaste. That it did. It tastes ok as well, but it seems like it doesn't have enough cleaning properties. My teeth don't feel as clean as they should be and I'm not left with a minty taste in my mouth.
    • By Robert ( Plattsmouth, NE)
      12/28/2012 9:18:41 PM

      I recommend this product!
      Very Refreshing
    • By Kristy ( Vandalia, MI)
      3/1/2013 7:36:17 AM

      I recommend this product!
      This toothpaste is very nice and refreshing, especially like the fluoride free option. "Now' is a great company and I have complete faith in their products.
    • By george ( Lawton, OK)
      5/15/2012 12:56:35 AM

      I recommend this product!
      this toothpaste is by the best of any of the natural flouride free toothpastes I have tried, and it really is zesty leaves your mouth feeling clean.
    • By Amy ( Peyton, CO)
      5/23/2013 10:18:48 AM

      I recommend this product!
      best fluoride free toothpaste, and my kids love it too.
    • By Gayle ( Littlefield, TX)
      3/1/2013 9:37:46 PM

      I recommend this product!
      works great & tastes good
    • By Alyssa ( Perryville, MO)
      9/16/2013 12:25:55 PM

      I recommend this product!
      Alot less time in the dentist chair since I have starting using this product.
    • By Alana ( Racine, WI)
      2/3/2014 11:08:00 AM

      I recommend this product!
      Not one to jump on the review train as soon as a product is delivered and give a review without trying. I have been using this for a few months now and I have to say I really like it. My teeth really feel clean and after a few days I started noticing my teeth becoming whiter and I have been using other commercial brand whitening toothpastes for years.
    • By Inesa ( Sacramento, CA)
      10/28/2013 3:22:43 PM

      I recommend this product!
      My husband and I really like this toothpaste. It's good for a sensitive mouth. I recommend it!
    • By GENEVIEVE ( Mt Pleasant, MI)
      6/6/2012 10:22:10 PM

      I recommend this product!
      Works well - leaves my teeth feeling fresh and clean, and has a very nice flavor. I like the consistency, too.
    • By susan ( Placitas, NM)
      5/13/2014 2:25:54 PM

      I recommend this product!
      great taste, all natural and contins xylitol which inhibits tooth decay-great stuff.
    • By Amber ( Minneapolis, MN)
      6/29/2012 1:59:53 PM

      I recommend this product!
      Wonderful, wonderful toothpaste. Makes my sensitive teeth feel calm and super white and so smoooooooooooth! I give it one star less than 5 as it is not as freshening as the NOW Platinum mint version. Highly recommended by a natural toothpaste snob!
    • By Robert ( Grifton, NC)
      1/17/2013 5:17:05 PM

      I recommend this product!
      Great toothpaste!
    • By Shopan ( Arcadia, CA)
      10/31/2013 11:59:25 AM

      I recommend this product!
      I only use toothpastes and mouth washes with Xylitol, which kills germs and reduces cavities. It is a complete 'lie' that Fluoride, which is a poison, helps reduce cavities. I avoid all products that contain Fluoride, artificial sweetners and chemicals. Now's toothpaste is an excellent formula.
    *The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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