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About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

Contact NOW Foods

395 South Glen Ellyn Road
Bloomingdale, IL, 60108
http://www.nowfoods.com
888-669-3663

NOW Foods - B-12 Liquid B-Complex - 2 oz.

Zoom View - B-12 Liquid B-Complex
Egg FreeWheat FreeSoy FreeDairy FreeNo Animal Testing
    NOW Foods - B-12 Liquid B-Complex - 2 oz.
    Picture shown may differ in size, strength or flavor.
    Item Code: 53223
    UPC Code: 733739004642
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    Retail Price: $9.99
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    Product: B-12 Liquid B-Complex
    Code#: Lucky ID: 53223 | UPC: 733739004642
    Manufacturer:NOW Foods
    Size/Form: 2  oz.
    Packaged Ship Weight: 0.13  lbs
    Servings: 60
    Dosage Size: 1  Dropperful(s)
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    18 of 20 (90%) of customers said they would recommend
    this product to a friend.

    Description Suggested Use Ingredients Reviews View information about NOW Foods Show All
    Print ItemBookmark Item
    NOW Foods B-12 Liquid B-Complex - 2 oz.

    Now Foods Vitamin B-12 (Cyanocobalamin) Complex is a water soluble vitamin necessary for the maintenance of a healthy nervous system and for the metabolic utilization of fats and proteins. NOW Foods B-12 Liquid B-Complex is also essential for the synthesis of DNA during cell division and therefore is especially important for rapidly multiplying cells, such as blood cells. In addition, adequate intake of Now Foods Vitamin B-12, along with Folic Acid and Vitamin B-6, encourages healthy serum homocysteine levels, thereby supporting cardiovascular health. From the FDA's website: "As part of a well-balanced diet that is low in saturated fat and cholesterol, Vitamin B12 may reduce the risk of vascular disease. FDA evaluated the above claim and found that, while it is known that diets low in saturated fat and cholesterol reduce the risk of heart disease and other vascular diseases, the evidence in support of the above claim is inconclusive."
    • Nervous System Health
    • B-Complex
    • Essential For DNA Synthesis
    • Improved Flavor!!
    • Vegetarian Formula
    • A Dietary Supplement
    Why do some B vitamin supplements from NOW have an odor? Is this normal?
    B vitamins by nature do not have a pleasant aroma. This is normal and does not indicate the product is expired or otherwise compromised. The expiration date of any NOW supplement is printed on the bottom of the bottle. Sometimes you may get B vitamin powder residue on the capsules, usually yellow in color. Again, this is a normal occurrence. There is often a small amount of powder that escapes during the encapsulation process, and it sometimes coats the outside of the capsules.

    I noticed that your Coenzyme B-complex is enteric coated. Does this mean it's considered slow release?
    The enteric coating does slow the release of the nutrients somewhat by allowing them to pass through the stomach intact but no this does not create a time release product. It is tested to readily disintegrate in simulated intestinal conditions.

    Why is the methylcobalamin form of Vitamin B-12 found in your Brain B-12 and other products a better form overall than regular B-12? Also, is it safe and where does it come from?
    Most B vitamins function in the body only in their coenzyme (or active) forms, and the regular forms as found in our B-12 or certain B-complex products have to be converted into the coenzyme forms before they can do their job. These coenzyme forms, though, are usually much more expensive and are considered more potent than standard vitamin forms. Methylcobalamin is one of these coenzyme forms. It is derived via microbial fermentation, and since it is water soluble has a large safety margin.

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all :" ": science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments
    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.
    NOW Science
    NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab.
    Suggested Use
    Shake well before use. As a dietary supplement, in the morning, take one dropperful, hold in mouth for 30 seconds, then swallow.

    Warnings

    This product contains Niacin. Ingestion of this product may result in temporary skin itching or flushing.
    Ingredients

    NOW Foods B-12 Liquid B-Complex - 2 oz.

    Supplement Facts
    Serving Size: 1 Dropperful (1 mL)
    Servings Per Container: 60
    Amount Per Serving %DV
    Vitamin C (as Ascorbic Acid) 200 mg 33 %
    Thiamine (from Thiamine HCl) (Vit. B-1) 0.6 mg 40 %
    Riboflavin (Vitamin B-2) 1700 mg 100 %
    Niacin (as Niacinamide) (Flush-Free) 20 mg 100 %
    Vitamin B-6 (from Pyridoxine HCl) 2 mg 100 %
    Folic Acid 200 mcg 50 %
    Vitamin B-12 (as Cyanocobalamin) 1000 mg 16667 %
    Pantothenic Acid (Vitamin B-5) 30 mg 300 %

    Stevia rebaudiana Extract (Leaf) (min. 80% Rebaudioside-A)

    2 mg *
    *Daily Value Not Established
     
    Other Ingredients: Distilled Water, Vegetable Glycerine, Xylitol, Barley Malt, Malic Acid, Potassium Sorbate (as preservative), Natural Vanilla Flavor, Natural Peppermint Flavor, Ginger Root (Zingiber officinale), Grapefruit Fiber and Cinnamon Bark Oil (Ceylon) (Cinnamomum zeylanicum).

    Contains no:  Salt, yeast, wheat, soy, milk, egg, shellfish, additives or alcohol.

    Vegetarian/Vegan Product.

    About NOW Foods

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments

    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

    NOW Science
    NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

    The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

    NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



    NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.


    395 South Glen Ellyn Road
    Bloomingdale, IL, 60108
    Phone: 888-669-3663
    http://www.nowfoods.com
    Reviews
    Submit a review for this item
    Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

    Average Customer Rating: (4 out of 5)

    Based on 20 rating(s)
    18 of 20 (90%) of customers said they would recommend this product to a friend.
    • By Norman ( Berwyn, IL)
      1/31/2011 9:19:02 PM

      I recommend this product!
      I have tried many of of the Now foods brand liquid supplements (including Kava Kava), and I them to be a perfect and quick way to administer and herb into your bio-system. The potency is adjustable to what you need or want at that specific time. Also, sometimes it is cheaper (and more pure) to purchase your supplements in liquid form, as opposed to pre-packaged in capsule or soft-jel form.
    • By LeiLani ( Mesa, AZ)
      3/20/2011 10:38:42 PM

      I recommend this product!
      I got this to help offset some of the issues associated with fibromyalgia. I can't guage the quality because I couldn't get past the taste. Will order tablets next time instead of liquid.
    • By Laura ( Tifton, GA)
      6/14/2011 10:47:28 AM

      I recommend this product!
      Excellent price.
    • By ADRIANA ( Chula Vista, CA)
      12/15/2011 8:32:02 PM

      I recommend this product!
      My sister really likes this B12. She takes it mid day to help her get through the rest of the day.
    • By Nichole ( Saint Louis, MO)
      3/20/2012 4:58:38 AM

      I recommend this product!
      I have taken B12 before, but never in liquid form. I really like this product and it works.
    • By james ( Inglewood, CA)
      3/29/2012 1:00:10 PM

      I recommend this product!
      great product, i use it every day before working out for a quick boost of energy
    • By Erin ( The Woodlands, TX)
      4/23/2012 7:48:10 PM

      I recommend this product!
      So far I am liking this product. I prefer a liquid B12 to a capsule so this is convenient because it's portable and easy to use. I would recommend this product!
    • By STACEY ( Naperville, IL)
      8/15/2012 11:25:59 AM

      I recommend this product!
      Product seems to work well - gives me a light boost when needed. Taste is not offensive as some have stated, though not a candy either. My first experience, but I'd purchase again.
    • By James ( Toledo, OH)
      10/1/2012 12:13:15 PM

      I recommend this product!
      I bought this for my busy busy husband & now we all take it . Very inexpensive, tastes OK & we're healthy!
    • By Josephine ( Cypress, TX)
      10/17/2012 10:10:18 PM

      I recommend this product!
      One of the best to use sublingual.
    • By Melanie ( Minneapolis, MN)
      2/8/2013 6:20:37 PM

      I recommend this product!
      East B-12 supplement. I take it every morning and think it's the best one on the market!
    • By wendy ( Huntertown, IN)
      3/24/2014 9:11:53 AM
      I have been buying a store brand liquid B 12 that worked great for energy and helping me feel awake and revived. Thought I would try a name brand with higher quality... Sorry to say, this did not have near the results that I had with the cheap one! And, it has a weird flavor. It's palatable, but weird. I am a big fan of Now vitamins, but was disappointed with this one.
    • By Mellissa ( Santa Rosa, CA)
      8/30/2013 2:53:24 PM
      The flavor is intense. It's a mix of minty, sweet, vitaminy, and maybe a slight citrus all wrapped up into a tiny dropper. It's overwhelming. I have a chaser right next to me after taking this. Bleh. Only been using for a week sooo and I am not sure if I feel any results yet.
    • By Catherine ( Provo, UT)
      9/25/2013 2:08:36 PM

      I recommend this product!
      We use NOW product often. The flavor is not the best. the good thing is that I can taste the B vitamins. Although the taste of b- vitamins is not the most pleasing.
    • By Gordon ( Ashburn, VA)
      4/5/2013 9:39:54 AM

      I recommend this product!
      Hard to find. Glad to get it from Lucky Vitamin!
    • By Pauline ( Williston, SC)
      7/12/2013 9:30:23 AM

      I recommend this product!
      Good tasting, easy to take. I take it every morning and have definitely seen an improvement in energy.
    • By max l. ( Butler, AL)
      1/8/2014 6:44:23 AM

      I recommend this product!
      it's avery good product.
    • By Linda ( Cove, TX)
      8/23/2013 11:45:28 AM

      I recommend this product!
      This is great to use if you need a little pick me up to get you thru the day. The price is great. Compare same item in a health food store. You cant beat Lucky Vitamin price! Use a dropped full under tongue and get a burst of energy! Tastes like a vitamin, not bad, not great, but the effect is worth it!
    • By Nancy ( Lewes Beach, DE)
      8/24/2013 6:59:42 PM

      I recommend this product!
      I purchased this product because of recent surgery where I could only have liquid vitamins. I like it because it delivers quickly to the blood stream. Taste fine.
    • By Arlis ( Weed, CA)
      3/3/2014 6:21:09 PM

      I recommend this product!
      Been using sublingual b12 for years, and according to regular blood labs, my levels are well within normal range. This is a new brand of sublingual b12 for me, but I trust the NOW brand for many other supplements, and they are very price competitive.
    *The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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