Natural Liquid Hand Soap by Pure & Basic
Pure & Basic - Liquid Hand Soap Fuji Appleberry - 12.5 oz. (370 mL)
Pure & Basic Liquid Hand Soap Fuji Appleberry contains Crisp Fuji apples and ripe summer berries combined in a synergy of teas and botanical infusions create this irresistible scent. Pure & Basic Liquid Hand Soap Fuji Appleberry leaves hands soft, moisturized and healthier-looking. Pure & Basic Liquid Hand Soap Fuji Appleberry is Sulfate, Paraben and Glycol Free!
Pure & Basic Hand Soap
A delicious variety of scents with a natural combination of green tea, aloe, cucumber, rosemary and more. Effectively cleanses hands leaving them softer and more moisturized. Available in Extra Cleansing, Moisturizing, Unscented, Fuji Apple Berry, Grapefruit Verbena, Revitalizing and Wild Banana Vanilla. Great for all skin types. For extra sensitive hands try our Unscented Liquid Hand Soap!
- NOW with Certified Organic Ingredients
Skin Care Products
Pure & Basic offers simple high-performance hair care, in the form of shampoos and conditioners specially formulated for different hair types. All their shampoos are sulfate-free. Better for you and your family and better for the environment.
About Pure & Basic
Pure & Basic is proud of their entire family of natural personal care products - all formulated in the Pure & Basic tradition of the finest, natural ingredients and developed cruelty-free. For nearly 30 years, Pure & Basic has been the product of choice for health conscious consumers.
All Pure & Basic products are made with the highest quality ingredients, essential oils, and botanical extracts. They are dedicated to continuing their tradition of making top quality products and are proud to be one of the leading producers of products with uniquely effective natural ingredients.
- High Performance, High Quality Products
- Natural Biodegradable Ingredients
- Sulfate Free Surfactants
- No Animal Testing
- Packaged in Recyclable Containers
- No Bactericides
- No FDC colorants
- Unique Fragrance containing essential oils
Pure & Basic's Values
Pure & Basic Products are committed to maintaining high standards of social and environmental ethics. They believe in doing business with honesty and integrity. This means using their ethical principles to fully disclose the way they do business, setting themselves and their business partners clear standards of practice. It also involves engaging the consumer behind their business aims, and measuring their performance and their intent to improve within the overall context of their business strategy.
They understand the future of their business depends on delivering increasing value and quality to their customers. At Pure & Basic, they want to establish their products as the most recognized and respected natural personal care brand in the health and beauty market.
Pure & Basic's Mission
Pure & Basic Products was created to develop high-quality natural personal care products of usefulness and value; and to be an example of how corporations can be a tool for positive social change.
They pledge to conduct their business in an environmentally aware manner emphasizing re-use and recycling, and the use of natural base ingredients.
The following guiding principles will help us measure the appropriateness of their decisions:
- Contribute positively to their communities and their environment.
- A commitment to providing legendary customer service.
- Apply the highest standards of excellence to their products.
- Provide a great work environment and treat each other with respect and dignity.
- Embrace diversity as an essential component in the way they do business.
Pure & Basic Products
Many products on the market today claim to be "natural." But what is natural? Most people have a common-sense definition of what it is or should be. The definition of "Natural" is important. It sets apart socially responsible companies from the rest. Synthetic ingredients can be toxic, but are usually more cost effective than natural ingredients giving the mass-marketed corporations a competitive advantage. The big companies know that the natural product market is growing by 25% every year and consumers are demanding products that are healthier and better for the environment. These big corporations have jumped on the "natural" bandwagon and are using their marketing machines to take advantage of this demand. Having a loose definition of natural is just what they want. Take a look at the supermarket shelves and you will see the multitude of "natural" claims. Their definition of natural includes manipulated and chemically altered ingredients. To them "natural" is just another marketing gimmick, not a way of life. With all of the inappropriate claims out there, it's hard to get consumers to realize Pure & Basic products are really natural.
With so many products on the market claiming to be natural and so few government resources to enforce misleading claims, it is up to consumers to identify what is truly natural. Consumers should carefully read product labels including ingredient lists and then vote for their definition of natural with their buying power!
Some ingredients in mass-marketed personal care products have even been proven harmful to human health and can cause severe skin irritation in some people. Some companies will include a trace of truly natural ingredients in a product with some of the harmful ingredients and claim the product is natural. This is very unfortunate and clearly misleading!
What natural means at Pure & Basic. It means no artificial colors or fragrances and no animal testing. Natural is about better choices and the responsibility inherent in those choices: organic before pesticides; botanicals before artificial colors or fragrances; vegetable-based before animal-based; and reusable before disposable. Natural is about socially responsible business, looking at how they source, formulate and package and reuse or safely dispose of what's left. It's about the relationship between producer and consumer and the planet that they share.
Pump soap into hand. Add water and lather, rinse. For best results follow with Pure & Basic Hand & Body Lotion.
Aqueous solution of botanical extracts:* Camellia Sinensis (Green &
White Tea) Extract, Aloe Barbadensis Leaf Juice, Vaccinium Macrocarpon
(Cranberry) Fruit Extract, Anthemis Nobilis Flower Extract, Lavandula
Angustifolia (Lavender) Extract, Cocamidopropylbetaine (Coconut), Sodium C14-16
Olefin Sulfonate (Coconut), Sodium Cocoyl Apple Amino Acids (Plant), Glycerin
(Plant), Polysorbate 20 (Plant), PEG-90 Glyceryl Isostearate, Laureth-2 (Plant),
Rosmarinus Officinalis (Rosemary) Leaf Oil, Citric Acid, Sodium Chloride,
Phenoxyethanol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Fragrance with
*Certified Organic Ingredients
About Pure & Basic
Pure & Basic is proud of our entire family of natural personal care products - all formulated in the pure & basic tradition of the finest, natural ingredients and developed cruelty-free. For nearly 30 years, Pure & Basic has been the product of choice for health conscious consumers. All Pure & Basic products are made with the highest quality ingredients, essential oils, and botanical extracts. We are dedicated to continuing our tradition of making top quality products and are proud to be one of the leading producers of products with uniquely effective natural ingredients.
20633 Fordyce Avenue
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Happy to have found this soap that rates very well on the EWG website. Only thing that prevents me from giving 5 clovers is that it smells a little strong for me! Pretty sensitive to strong smells. But, that being said, it's a good product.
The scent isn't strong at all, in fact you could barely a scent at all.(fine for me, not for my 3 yr olds incentive to wash hands) Also was good for my sensitive skin.