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About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

Contact NOW Foods

395 South Glen Ellyn Road
Bloomingdale, IL, 60108
http://www.nowfoods.com
888-669-3663

NOW Foods - Lecithin Granules Non-GMO - 1 lb.

Zoom View - Lecithin Granules Non-GMO
Egg FreeWheat FreeDairy FreeHypoallergenicNo Animal TestingSugar FreeIs Vegetarian
    NOW Foods - Lecithin Granules Non-GMO - 1 lb.
    Picture shown may differ in size, strength or flavor.
    Item Code: 50346
    UPC Code: 733739022608
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    Product: Lecithin Granules Non-GMO
    Code#: Lucky ID: 50346 | UPC: 733739022608
    Manufacturer:NOW Foods
    Size/Form: 1  lb.
    Packaged Ship Weight: 1  lbs
    Servings: 45
    Dosage Size: 2  Tablespoon(s)
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    30 of 31 (96%) of customers said they would recommend
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    Description Suggested Use Ingredients Reviews View information about NOW Foods Show All
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    NOW Foods Lecithin Granules Non-GMO - 1 lb.

    Now Foods Lecithin is a naturally occurring compound found in all cells in nature, plant and animal. Now Foods Lecithin plays a major role in almost all biological processes - including nerve transmission, breathing and energy production. Now Lecithin Granules are dervied entirely from Non-Genetically Engineered (Non-GE) soybeans that have been Identity Preserved (IP). This guarantees that the soybeans are from seedstock that has been certified as Non-GE.

    The word lecithin is taken from the Greek Lekithos, which means "egg yolk". A fitting name for this essential nutrient, for the egg is considered a symbol of life, strength and fertility. Lecithin is important for all of these biological functions and more. Our brain is approximately 30% Lecithin. The insulating myelin sheaths that protect the brain, spine and thousands of miles of nerves in in your body are almost two-thirds Lecithin. Lecithin is composed of many different components, including Choline, Inositol, Linoleic Acid, Phosphatidylserine, beneficial fatty acids and triglycerides. These valuable constituents of Lecithin are vital for the proper functioning of many metabolic processes. Lecithin is the most common natural phospholipid that is found in many animal tissues and organs as an important constituent of biological membranes. It is also widespread in the plant world and abundant in legumes, cereals and seed embryos. Vegetable lecithin is the main constituent of commercially available sources, in which the majority of lecithin is derived from soybeans. Lecithin's biological and physiological properties make it useful in the pharmaceutical, food and cosmetics fields. Moreover, it widely used for a dietary supplement to aid in memory and cognitive function, cardiovascular health and liver function.

    Lecithin from soybean sources is a complex mixture of phosphatides that contains mainly of Phosphatidylcholine (PC), Phosphatidyethanilamine (PE) and Phosphatidylinositol (PI) with minor amount of Phosphatidic acid (PA), Phosphatidylserine (PS), and corresponding lysophosphatidyl derivatives (LPC, LPE, LPI, and LPS). Neutral lipids, free fatty acids, carbohydrates and other components are also present in soy lecithin. High-purity PC and PE, the fraction products of phospholipids, were extensively applied in the fields of nourishment, pharmaceuticals and cosmetics. Among PC, PE and other phosphatides, PC is one of important active ingredients, which acts as a vehicle for essential fatty acids to promote metabolism through the cell membrane. Research has shown that Phosphatidylcholine is beneficial in depression, memory loss and neurological disorders.

    The composition of lecithin is largely dependent on lecithin source and degree of purification. Owing to the difficulty of obtaining lecithin PC and PE of sufficient purity, it is important to develop rapid and effective analytical methods for the purpose of quality control and to discover any commercial frauds. HPLC technique has been widely used to develop selective and specific assays, which are required by current pharmaceutical regulations. HPLC analysis of lipids is a comparatively less developed field of application of this technique. American Oil Chemistry Organization (AOCS) established an HPLC method to determine PC, PE and PI in Lecithin by HPLC, which is validated and mostly performed for analysis lecithin. This HPLC method allows separation between different classes of lipids and between individual compounds within a certain class.

    NOW Foods carries variety of lecithin products, including Lecithin powder, granule and softgel. To ensure the quality of these products, we have developed HPLC method based on official AOCS method to validate analytical procedure for testing PC, PE and PI. This analytical method is accurate, efficient and simultaneous to deter:" ":he quality of our lecithin products.

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments
    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.
    NOW Science
    NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today's consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are bein:" ":thletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.
    Suggested Use
    As a dietary supplement, take 2 tablespoons daily, preferably with meals. Mix in juice or shakes, or sprinkle on food.

    Warnings

    Please discard the inedible freshness packet enclosed.
    Ingredients

    NOW Foods Lecithin Granules Non-GMO - 1 lb.
    Supplement Facts
    Serving Size: 1 1/2 Tablespoons (10 g)
    Servings Per Container: 45
    Amount Per Serving %DV
    Calories 70
    Calories from Fat 50
    Total Fat 5.5 g 8 %
    Saturated Fat 1 g 5 %
    Trans Fat 0 g *
    Polyunsaturated Fat 3 g *
    Total Carbohydrates 1 g <1 %
    Phosphorus 300 mg 30 %
    Potassium 120 mg 3 %
    Non-GMO Soy Lecithin 10 g *
    *Daily Value Not Established
     
    Contains no: Sugar, salt, starch, yeast, wheat, gluten, corn, milk, egg, shellfish or preservatives.

    Vegetarian/Vegan Product.

    About NOW Foods

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments

    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

    NOW Science
    NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

    The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

    NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



    NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.


    395 South Glen Ellyn Road
    Bloomingdale, IL, 60108
    Phone: 888-669-3663
    http://www.nowfoods.com
    Reviews
    Submit a review for this item
    Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

    Average Customer Rating: (5 out of 5)

    Based on 31 rating(s)
    30 of 31 (96%) of customers said they would recommend this product to a friend.
    • By RACHAEL ( Ashland, WI)
      9/2/2009 12:00:00 AM

      I recommend this product!
      I like lecithin granules so much more than the liquid form. They taste better and they go done easily with liquid, my favoruite accompaniment to it being vanilla rice dream as the flavors are very similar. Anyway, much better than the liquid form because it doesn't leave you with a non-stick mouth. Easy to take, I'm very pleased. I only buy the non GMO because it's nice that they offer it and it's only like $1.00 more. Besides we don't know what those GMO's will do in the long run.
    • By Carol ( Janesville, WI)
      6/18/2011 2:47:05 AM

      I recommend this product!
      Use it daily; good product.
    • By Thomas ( Brooklyn, NY)
      7/1/2011 4:16:31 PM

      I recommend this product!
      This item was fresh and tasty!
    • By Barbara ( Chicago, IL)
      7/29/2011 10:19:47 AM

      I recommend this product!
      I love it
    • By JACK ( Gibson, PA)
      8/18/2011 9:01:09 AM

      I recommend this product!
      Non-GMO. That's what I look for and then, of course, organic.
    • By Gerhard ( Buena Park, CA)
      9/12/2011 9:33:30 AM

      I recommend this product!
      Not much to say other than that the quality is consistently good.
    • By John ( Chicago, IL)
      11/21/2011 10:06:48 AM

      I recommend this product!
      I seem to be able to think clearer when I use this product and I use it along with carnitine, coq10 and hawthorne to support good heart health.
    • By Michael ( Carmichael, CA)
      11/28/2011 11:45:34 AM

      I recommend this product!
      I use this product to make a whole organic lemon and/or lime and organic extra virgin olive oil drink that works wonders. I have tried other lecithin products but this one is by far the best! Whole Lemon-Olive Oil Drink can be taken daily or weekly. PLWHAs (People Living With HIV and AIDS) drinking it daily have reported remarkable improvements in some common symptoms of AIDS such as Wasting Syndrome (weight loss), Lymphadenopathy (swollen lymph nodes) and Neuropathy (numbness). For the recipe see: http://www.naturalnews.com/031993_AIDS_liver_health.html#ixzz1Vzr7uuc8
    • By Gerhard ( Buena Park, CA)
      2/12/2012 3:56:13 PM

      I recommend this product!
      I use these granules for quite a while, and the quality is consistently good.
    • By JANET ( Tresckow, PA)
      3/2/2012 11:19:21 PM

      I recommend this product!
      Product is fresh and works well.
    • By JAMES ( Fremont, CA)
      1/3/2012 8:17:09 PM

      I recommend this product!
      Best
    • By Indaia ( San Diego, CA)
      9/28/2012 11:47:59 AM

      I recommend this product!
      It makes our every day smoothie smoothier. Thanks LuckyVitamin!
    • By Don ( Loxahatchee, FL)
      9/15/2012 6:30:16 PM

      I recommend this product!
      Non GMO - Yea! I use it daily in my smoothies.
    • By Carol ( Palmyra, PA)
      12/22/2011 8:45:26 AM

      I recommend this product!
      MAKES SMOOTHIE, SMOOTHER.
    • By Kathleen ( Raleigh, NC)
      3/17/2013 10:45:36 AM

      I recommend this product!
      Great product at a geat price. It is Non-GMO and has no fillers. I have neuropathy from Lyme disease and this product has helped to repair my painful damaged nerves.
    • By KAICHIEH ( Fremont, CA)
      7/10/2012 2:30:58 AM

      I recommend this product!
      good it's non- gmo
    • By Jason ( Clarence, NY)
      5/17/2013 11:29:27 AM

      I recommend this product!
      This product mixes into a smoothy nicely and lets you decide how much lecithin you want rather than having that dictated by a capsule.
    • By Elizabeth ( Albion, MI)
      1/21/2012 6:05:21 PM

      I recommend this product!
      I use this in my morning drink and have used it for years. I'm happy that it doesn't have soy in it.
    • By gail ( Altamonte Springs, FL)
      7/6/2012 11:40:00 PM

      I recommend this product!
      my favorite lecithin.
    • By Nagla ( Plano, TX)
      6/18/2012 11:11:18 AM

      I recommend this product!
      helps with central nervous system and energy
    • By Claude ( Amqui, QC)
      4/1/2013 9:05:45 AM

      I recommend this product!
      it's for my mother her cholestérol
    • By Lindsay ( Salina, KS)
      6/11/2013 3:40:01 PM

      I recommend this product!
      I put lecithin in cat vitamins mixtures I make and this seems to work. I really like NOW products.
    • By Bryan ( Dallas, GA)
      6/4/2013 6:31:47 AM
      Full of hard "clumps" and will not dissolve in my shake. I will try different brand next time.
    • By MICHAEL ( Bloomington, IN)
      4/20/2012 5:06:10 PM

      I recommend this product!
      Good price, nice taste, my brain is happy!
    • By Melanie ( Minneapolis, MN)
      9/4/2013 9:42:04 PM

      I recommend this product!
      Good product.
    • By Steven ( Nyc, NY)
      7/29/2013 8:14:23 AM

      I recommend this product!
      Love this product: brain food!
    • By amy ( Bethpage, NY)
      11/21/2013 6:48:01 AM

      I recommend this product!
      This is a great product to include in your daily regiment. I usually take 1 tablespoon of this into my veggie and protein powder juice in the morning. I am glad it is GMO free too.
    • By Paula ( Hendersonville, TN)
      6/30/2013 4:26:59 PM

      I recommend this product!
      I bought this product because it was non-GMO. I am very satisfied with it.
    • By Dawn ( Stuart, FL)
      9/7/2013 3:20:36 PM

      I recommend this product!
      I have used the granules for over 20 yrs. To make a smoothie I use 1 TB plus 1 1/2 scoops of vanilla soy powder in 16 oz of water. Let set a few hours in the refrigerator to emulsify. Now you have a thick and creamy beverage because of the Lecithin. Now the problem: any of the lecithin granules products always get damp in the cupboard over time as you use it. I have found a solution to that problem. Just add a scoop of Premium Soy Protein (or similar soy product) and shake the dry ingredients to distribute. Store in the cupboard as usual. Now it will stay dry to the end of the container. Don't add too much. Only enough to coat the granules maybe a few TB. This works very effectively. Now I can buy the large 30 oz. can and don't have a dampness anymore and it is now easier to measure because it is dry again like when I opened the new can!!!
    • By Royal ( Morongo Valley, CA)
      3/26/2014 7:01:39 PM

      I recommend this product!
      Very high quality and nourishing to my body.
    • By Sonia ( Newark, CA)
      8/1/2013 4:41:20 PM

      I recommend this product!
      I use this product to make my own Liposomal Vit C. My neice's acne has started to clear up nicely.
    *The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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