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About NOW Foods

NOW's Mission
The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

History of NOW
In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

NOW Commitments

  • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
  • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
  • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

NOW Science
NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

GMP Quality Assured
NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.

Contact NOW Foods

395 South Glen Ellyn Road
Bloomingdale, IL, 60108
http://www.nowfoods.com
888-669-3663

NOW Foods - Erythritol Natural Sweetener - 1 lb.

Zoom View - Erythritol Natural Sweetener
    NOW Foods - Erythritol Natural Sweetener - 1 lb.
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    Item Code: 49614
    UPC Code: 733739069276
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    Product: Erythritol Natural Sweetener
    Code#: Lucky ID: 49614 | UPC: 733739069276
    Manufacturer:NOW Foods
    Size/Form: 1  lb.
    Packaged Ship Weight: 1.10  lbs
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    - (13 ratings) -
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    12 of 13 (92%) of customers said they would recommend
    this product to a friend.

    Description Suggested Use Ingredients Reviews View information about NOW Foods Show All
    Print ItemBookmark Item

    NOW Foods - Erythritol Natural Sweetener - 1 lb.

    Now Foods Erythritol Natural Sweetener, a polyol (sugar alcohol), is a good-tasting sweetener which is suitable for a variety of reduced-calorie and sugar-free foods. Now Foods Erythritol Natural Sweetener can be used as a sugar substitute in most sugar-free recipes. Erythritol has been part of the human diet for thousands of years due to its presence in foods such as pears, melons, grapes and mushrooms. Now Foods Erythritol Natural Sweetener is 100% pure and derived from a corn source. Now Foods Erythritol Natural Sweetener resembles sugar in consistency and taste but has a caloric value near zero. Now Foods Erythritol Natural Sweetener is also a great sugar alternative for diabetics.

    Erythritol Natural Sweetener
    Many of you have been made well aware of the many dangers imposed by the over-consumption of conventional sugars and artificial sweeteners. So have we. And that's why NOW is so excited to introduce new Erythritol. Since the early 1990's, the popularity of this low-calorie, white crystalline sugar alcohol has steadily increased, and is now becoming the norm among many consumers and businesses alike. With a sweetness that is approximately 70% that of sucrose, a non-hygroscopic texture to prevent clumping and easy digestibility, it's easy to see why so many are turning to this completely safe polyol.

    Low Calorie
    One of Erythritol's most unique characteristics is its incredibly low caloric content. While polyols are generally known for being low calorie by nature, Erythritol exemplifies this characteristic, and contains just 0.2 calories per gram.

    Safe for Teeth
    Erythritol is non-cariogenic, and does not metabolize the oral bacteria that break down sugars and starches needed to produce the acids that lead to cavities and decay. In fact, the FDA recently released a qualified health claim stating that polyols including Erythritol "do not promote tooth decay".

    Won't Raise Blood Sugar
    Several studies have suggested that Erythritol won't raise blood sugar or insulin levels, and may therefore be a safe alternative to sucrose-based foods designed especially for diabetics.

    Easily Digested
    Based on the small size and unique molecular structure of Erythritol, it is easily absorbed by the small intestine. As a result, gas and laxation are far less likely in comparison to sucrose.

    Zero Impact Carbs
    As one of only two polyols that carry a glycemic index of zero, Erythritol has zero "impact carbohydrates".

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments

    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most – in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

    NOW Science
    NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use. NOW's structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW's contemporary formulas are designed to meet the health and wellness needs of today's consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. The heart of NOW science is third party independent research. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.

    Suggested Use

    Serving Size: 1 Teaspoon

    Use as a sugar substitute.

    Ingredients

    NOW Foods - Erythritol Natural Sweetener - 1 lb.
    Supplement Facts
    Serving Size: 1 tsp (4 g)
    Servings Per Container: 114
    Amount Per Serving %DV
    Calories 0
    Calories from Fat 0
    Total Fat 0g 0%
    Saturated Fat 0g 0%
    Trans Fat 0g
    Cholesterol 0mg 0%
    Sodium 0mg 0%
    Total Carbohydrate 4g 1%
    Dietary Fiber 0g 0%
    Sugars 0g
    Erythritol 4g
    Protein 0g
    Vitamin A 0%
    Vitamin C 0%
    Calcium 0%
    Iron 0%
    *Daily Value Not Established.
    †Percent Daily Values are based on a 2,000 calorie diet. Your diet values may be higher or lower depending on your calorie needs.
     
    Other Ingredients: Pure Erythritol Crystalline Powder.
    About NOW Foods

    NOW's Mission
    The NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.

    In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods-a Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products.

    History of NOW
    In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives.

    NOW Commitments

    • Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. The decisions that NOW makes should be based on accurate information and therefore NOW places a high value on knowledge and learning within their organization.
    • Quality and Value Oriented - Acting in the best interest of NOW customers, NOW endeavors to produce the highest quality products at competitive prices. NOW's first priority is to maintain quality where it counts the most - in the products. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
    • Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers.

    NOW Science
    NOW experienced professional and technical staff formulate their products to be of the highest quality. NOW have a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate their products to be effective for the intended use. NOW structure/function claims are based on science for active ingredients, and on nutritional science for nutritional content. Serving sizes are based on doses from clinical studies and other published data. NOW contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW use ingredients that have been tested for effectiveness in clinical trials and laboratory studies.

    The heart of their science is third party independent research. NOW investigate and review clinical studies and other lab studies conducted on their ingredients and their formulas. Best science is used to support best formulations which lead to best quality.

    NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance. Effective products mean health and wellness benefits, which mean quality.

    GMP Quality Assured
    NOW's GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company's in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods' in-house rapid analysis microbiological lab.



    NOW™ Foods remains committed to its original goal – to produce the highest quality nutritional, herbal and body care products available…at prices people can afford. The company does this by sourcing our raw materials directly from the manufacturer, thereby relying less on brokers and distributors, and avoiding costly television and radio advertising. NOW Foods does not employ an outside sales force, relying instead on practical, cost-effective marketing methods such as mail promotions and no-pressure telephone sales. Its high-volume business has allowed it to build strong business ties with some of the best raw material producers in the industry. NOW Foods savings are passed on to its customers in every product it manufactures, every day.


    395 South Glen Ellyn Road
    Bloomingdale, IL, 60108
    Phone: 888-669-3663
    http://www.nowfoods.com
    Reviews
    Submit a review for this item
    Disclaimer: The views and opinions expressed by contributors of the product reviews are their own and not necessarily those of LuckyVitamin.com. LuckyVitamin.com does not endorse or imply any medical claims from these reviews. These reviews should not be taken as recommendations but rather customer opinions of the products that they may or may not have used. Reviews are not intended as a substitute for appropriate medical care or advice and are not intended to diagnose, treat, cure, or prevent any disease. Read the full product reviews disclaimer here.

    Average Customer Rating: (4 out of 5)

    Based on 13 rating(s)
    12 of 13 (92%) of customers said they would recommend this product to a friend.
    • By Dominika ( , )
      5/9/2011 1:33:15 PM

      I recommend this product!
      one of the best sweetners there is. the taste is plesant and somewhat cooling, and there is no irritation ob gastrointestinal tract like with all the other sugar alcohols. it's a little less sweet than sugar, but you can always add a drop of stevia to make a sugar substitution
    • By Theresa ( Chicago, IL)
      6/19/2011 8:36:19 PM

      I recommend this product!
      same consistency and measurement as sugar. i like it for baking.
    • By Nina ( New Bedford, MA)
      7/18/2011 1:04:52 PM

      I recommend this product!
      I like to mix this with stevia as a sugar substitute and it tastes great!
    • By VITO ( Coram, NY)
      8/22/2011 7:59:46 AM

      I recommend this product!
      Best sugar alcohol out there! Research "Sugar Alcohol" on wikipedia...
    • By Cindy ( Port Richey, FL)
      10/7/2011 8:59:03 PM

      I recommend this product!
      I purchased product for low carb cooking. It really does crystalize A LOT. However, we use it now in a blend of other low carb sweeteners and it offers the bulk necessary and contributes it's share to the blend.
    • By William ( Cincinnati, OH)
      10/27/2011 12:53:34 PM

      I recommend this product!
      Great natural sugar substitute. My wife and I have used this for over a year now and will continue to use it. It's expensive but better for you than refined sugar. Just take a little getting use to sweetness levels. Take more to get same level as sugar.
    • By Charlena ( Lexington, SC)
      12/24/2011 3:59:32 PM
      I ordered the Erythritol Sweetner by NOW hoping it would taste closer to regular sugar without a nasty aftertaste. My family and I feel this product hardly has any taste at all! I am so disappointed as I am trying to find a healthy sugar subsittute other than Splenda, Liquid Stevia, Truvia, Sweet N Low, etc. without the aftertaste; I really desire a healthy, great-tasting, low carb sweetner for baking, cocoa and tea!!! Oh well, the search unfortunately continues!!!
    • By Natasha ( Forest Park, GA)
      2/18/2012 8:52:53 PM

      I recommend this product!
      I have used the product in baking low carb sweets and it seems very similar to sugar.
    • By Marcia G. ( Sherborn, MA)
      3/29/2012 8:28:25 PM

      I recommend this product!
      Erythritol is a great sweetener. I use it all the time in my low carb baking. Lucky Vitamins always ships quickly and everything arrives just as expected.
    • By John ( Porter, TX)
      4/9/2012 2:15:44 PM

      I recommend this product!
      Wonderful, healthy sweetener with no aftertaste. Works great with iced tea!
    • By Christine ( Flower Mound, TX)
      4/30/2012 6:35:30 PM

      I recommend this product!
      Great product! Husband loves--so good in everything. Other members in the family have a bit of a problem with the "flatulence" caused by most sugar alcohols--doesn't bother us, and, not bad for them either. Great product! Excellent, expeditious shipping times/terms. Vitacost is great!
    • By ELAINE ( Stockton, MO)
      7/3/2012 9:17:54 PM

      I recommend this product!
      I use this product when I am sharing food with a friend that can't use xylitol. I normally use xylitol when fixing food for my family or me. The erythritol is not as sweet so you have to use more and it also costs more. I am grateful to be able to use it.
    • By Natalie ( Joppa, MD)
      7/28/2014 12:28:04 PM

      I recommend this product!
      I like it but it's not very sweet so that I have to use quite a bit. No after-taste, which is great
    *The products and the claims made about specific products on or through this site have not been evaluated by LuckyVitamin.com or the United States Food and Drug Administration and are not approved to diagnose, treat, cure or prevent disease. The information provided on this site is for informational purposes only and is not intended as a substitute for advice from your physician or other health care professional or any information contained on or in any product label or packaging. You should not use the information on this site for diagnosis or treatment of any health problem or for prescription of any medication or other treatment. You should consult with a health care professional before starting any diet, exercise or supplementation program, before taking any medication, or if you have or suspect you might have a health problem.

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