Mascara Waterproof by Beauty Without Cruelty
Beauty Without Cruelty - Mascara Waterproof Fragrance Free Cocoa - 0.24 oz. (7 ml)
Beauty Without Cruelty Waterproof Mascara adds color and definition to enhance your eyelashes. BWC waterproof formula separates and defines each lash with long-lasting waterproof colour while the full volume formula builds and conditions lashes. BWC Waterproof Mascara stays on all day! BWC Waterproof Mascara is waterproof and swimproof. BWC Waterproof Mascara is great for weddings, hot summer days, rainy days, or days at the water park or beach! BWC Waterproof Mascara is vegan and vegetarian. BWC Waterproof Mascara contains no animals ingredients and is fragrance-free.
About BWC Mascaras
Beauty Without Cruelty Mascara adds color and definition to enhance your eyelashes. The waterproof formula separates and defines each lash with long-lasting waterproof colour while the full volume formula builds and conditions lashes. Fragrance free.
Beauty Without Cruelty cosmetics was founded in England over 20 years ago by trustees of the BWC Charitable Trust, an animal welfare organization with a business philosophy that is 100% vegetarian and 100% natural. BWC is the leading name in intelligent, responsible and compassionate beauty care. Beauty Without Cruelty is truly the company that cares about you!
About Beauty Without Cruelty
Every once in a while, the human spirit is gripped by such intense passion and commitment that it changes the course of history. Such was the case with Kathleen Long and Lady Dowding, whose love and concern for animals altered the course of cosmetic history forever. What began as the philosophy of one small company eventually effected every major cosmetic house worldwide and set a new standard for consumers and manufacturers alike.
In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Katherine Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Together with Noel Gabriel, Katherine developed the first, full line of cruelty-free color cosmetics.
After Katherine’s death in 1969, Beauty Without Cruelty almost closed its doors but Lady Dowding, a founding trustee, was determined to keep the company and its purpose alive. Lady Dowding, a warm, open-hearted person, was a charismatic leader and BWC continued to grow and influence others.
In 1978, after tireless efforts, Lady Dowding appointed Joseph Piccioni as managing director of BWC. Joseph had considerable business experience and was dedicated to animal rights. He contributed his expertise, vision, and personal assets to develop BWC into one of the most sought-after cosmetic brands in Great Britain.
In 1989, Beauty Without Cruelty was introduced in the United States. Based on the principles of high quality, fair pricing, and environmental sensitivity, BWC cosmetics quickly became one of the industry’s leading brands. Later that year, a natural skin care line was developed to compliment the color line from England. Its cruelty-free, vegetarian ethic was embraced by American consumers making it one of the most respected and recognized lines in the marketplace.
Today, Beauty Without Cruelty has a full line of cruelty-free, vegetarian skin, body, and hair care products made with the finest natural ingredients and organic aroma-therapeutic essential oils, and a full line of colour cosmetics to meet the needs of every woman.
Carefully apply to eyelashes with applicator wand.
Aqua/water, Isododecane, Isoparaffin,Oryza Sativa Bran Cera (RiceWax), Cera Carnauba (Carnauba Wax),Vp/eicosene Copolymer, Polyglyceryl-4 Isostearate, Polyethylene, Disteardimonium Hectorite, Hydrogenated Caster Oil, RhusVerniciflua Peel Cera (Japanese FruitWax), Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate,Alcohol Denat., PanthenylTriacetate (Vitamin B5),Tocopherol (Vitamin E), Trimethylsiloxysilicate,Triethanolamine, Helianthus Annuus (Sunflower) Seed Oil, Ascorbyl Palmitate (Vitamin E), Iron Oxides.
Contains natural waxes, no animal ingredients, totally cruelty free.
Paraben, PEG and fragrance free.
About Beauty Without Cruelty
Since 1963, Beauty without Cruelty has been dedicated to a business philosophy that advances animal welfare. They have stood consistently against animal testing and pioneered a powerful, ethical standard that could eliminate animal testing for cosmetic purposes on a global scale, if adopted by enough companies.
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This says it is paraben free, but when you read the ingredients list it clearly states a variety of parabens.
I am sorry to say that this mascara is dry and flaky. It is my second time purchasing it. The first one did the same and I thought it may have been a "lemon" but I am thinking it may not have been. I purchased it in black the first time and in Cocoa this time....both did the same. Plus there is hardly anything in the valve.