Active Naturals Shampoo Nourish + Moisturize by Aveeno
Aveeno Active Naturals Nourish + (plus) Moisturize Shampoo - 10.5 fl. oz- with Nourishing Wheat Complex and Oat Protein that moisturizes and smoothes dry or damaged hair.
AVEENO® NOURISH+ MOISTURIZE SHAMPOO does much more than nourish and cleanse — it bathes the driest hair with a fusion of gentle conditioners and moisturizers, giving hair silky new life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life — strength, softness and shine. And in a clinical study, 92% of women thought their hair was more moisturized after just three uses.
Nourishing Wheat Complex and Hydrating Oat Protein work together in this breakthrough formula to quench hair and replenish vital moisture.
Zero in on Damaged Hair: Aveeno has found a way to harness the restorative power of wheat portein for hair care. Aveeno's exclusive Wheat Complex formulas target hair's weak spots and foritfy these areas with protein, restoring strength, softness and shine in the process.
Rewrite your hair's past: The new Aveeno Nourish+ Hair Care Collection brings together the best of nature and the proof of science for stronger, softer, shinier hair.
See the Difference: Active Naturals Wheat complex formulas nourish damged hair back to life in just 3 washes, giving it strength, softness and shine.
The beauty of Nature + Science:
This exclusive ACTIVE NATURALS® formula, infused with Nourishing Wheat Complex and Hydrating Oat Protein, is designed to feed your hair — replenishing moisture as it targets the weakest part of hair and fortifying the hair shaft with protein where it needs it most.
Developed with a team of experts, including a leading dermatologist and stylist, our ACTIVE NATURALS™ formula harnesses the power of nature combined with advanced scientific methods and is shown to give you the beautifully strong, healthy-looking hair you desire and deserve. And, because it's from AVEENO™, you can trust that it's gentle on color-treated hair. * NOURISH+ VOLUMIZE shampoo and conditioner system.
Beyond cleansing, AVEENO™ NOURISH+ shampoos zero in and fortify the hair shaft with protein where it needs it most. Only AVEENO™ has harnessed the power of ACTIVE NATURALS™ Wheat Complex in formulas proven to target and fortify the weakest parts of hair, restoring it in just 3 washes. Build shiny, strong hair with life with the AVEENO™ NOURISH+ Hair Care Collection.
What are AVEENO™ ACTIVE NATURALS™?
Simply put, ACTIVE NATURALS™ are ingredients derived from nature and uniquely formulated by AVEENO™ to optimize skin's health and beauty. AVEENO™ has unlocked the true potential of nature's skin-enhancing secrets, like soy and oatmeal, with patented processes that retain their full strength and purity. Gentle, effective, clinically proven AVEENO™. Recommended by dermatologists for 60 years.
AVEENO™ is the leader in ACTIVE NATURALS™ technology today, including oatmeal and soy, and will continue to develop innovative technologies around natural ingredients well into the future.
The Benefits of Wheat Complex:
Wheat protein has long been used in hair care products, but now the leading scientists in ACTIVE NATURALS™ at AVEENO™ have unlocked its true potential. AVEENO™ has identified an optimal blend of wheat – wheat protein + wheat germ oil – that preserves the naturally active benefits of the wheat and allows it to target damaged areas in hair.
The Science of Wheat Complex:
When hair is damaged through coloring, blow drying, or perming, the bonds in the hair break and create a negative charge. The wheat protein in the Nourishing Wheat Complex has a naturally positive charge that is attracted to the negative charge. It then selectively targets and bonds to the most damaged parts of the hair. Formulas infused with the Nourishing Wheat Complex leave hair Shinier, Softer and healthier.
Apply to wet hair and lather with a gentle massaging motion. Rinse thoroughly and repeat if needed. Follow with Aveeno® Nourish + Moisturizer Conditioner.
this product contains wheat protein.
Water , Ammonium Lauryl Sulfate , Dimethicone , Sodium Cumenesufonate , Cocamide MEA , Cetyl Alcohol , Triticum Vulgare (Wheat) Gluten , Triticum Vulgare (Wheat) Germ Oil , Avena Sativa (Oat) Peptide , Mauritia Flexuosa Fruit Oil , Acrylates Copolymer , Cocamidopropyl Betaine , Caprylyl Glycol , Fragrance , Phenoxyethanol , Glycol Distearate , Tetrasodium EDTA , Guar Hydroxypropyltrimonium Chloride , Polyquaternium-10 , Glycerin , Mica , Titanium Dioxide , May Also Contain: Citric Acid , Sodium Hydroxide
The unique story of AVEENO® began back in 1945, with Albert and Sidney Musher and the introduction of Soothing Bath Treatment. The Musher brothers were driven by a profound curiosity about how things work and how substances interact and a belief that centuries-old remedies hold the promise for human wellness. In conjunction with the Mayo Clinic, the Musher brothers’ experimentation with raw cereals led to the discovery of a natural bath additive containing 100% colloidal oatmeal (“colloidal” means milled to an ultra-fine powder), known for its natural ability to hold in moisture and relieve dry, irritated skin. And so was the birth of Soothing Bath Treatment and the AVEENO® brand. In fact, the Mayo Clinic was the Brand’s first customer.
Throughout the years, AVEENO® has continued this story of discovery and passion for unlocking the power of nature through scientific advances to benefit humankind. AVEENO®, the leader in ACTIVE NATURALS®, continues to develop breakthrough product formulations with new and existing natural ingredients, many that are clinically proven to deliver real skin care benefits leaving you with healthier-looking, beautiful skin. No wonder AVEENO® has been endorsed and recommended by dermatologists and pediatricians for over 60 years and is the brand trusted most by dermatologists for the efficacy and safety of its natural ingredients.
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