Natural 2x Concentrated Liquid Laundry Detergent Natural by Seventh Generation
Seventh Generation 2x Liquid Laundry Detergent Free & Clear - 150 oz.
Seventh Generation 2x Liquid Laundry Detergent Free & Clear is effective in both high efficiency and standard machines. A unique combination of plant-derived cleaning agents and enzymes to power out even the toughest stains. To conserve water, please run full loads.
- Non-toxic & biodegradable
- Free of phosphates & optical brighteners
- Safe for septic & greywater systems
- Not tested on animals
Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home. For 20 years, the closely held Burlington, Vermont-based company has been at the forefront of a cultural change in consumer behavior and business ethics.
One of the country's first self-declared "socially responsible" companies, Seventh Generation is a business that operates according to a new and different set of principles and values that in many ways are a marked departure from those long considered "traditional." Its business practice is focused on offering people avenues to express their idealism, passion, and commitment to causes larger than themselves at every point along its supply chain—from suppliers and partners to shareholders, customers and its own staff.
If every household in the United States replaced just one bottle of 150 oz. 2X concentrated petroleum-based laundry detergent with Seventh Generation's 150 oz. 2X concentrated plant-derived product, we could save 480,000 barrels of oil, enough to heat and cool 27,600 U.S. homes for a year!
The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven generations.
Educating This and Future Generations
Seventh Generation is committed to helping consumers make informed choices. Seventh Generation provides information in several formats: on packaging, on this Web site, in 7Gen News (look in the upper right corner on any Seventh Generation web page to sign up) and in booklets and presentations by Jeffrey Hollender, company co-founder, as well as other members of our community.
A complete line of non-toxic household products
Seventh Generation brand-name products include: non-chlorine bleached, 100% recycled paper towels, bathroom and facial tissues, and napkins; non-toxic, phosphate-free cleaning, dish and laundry products; plastic trash bags made from recycled plastic; chlorine-free baby diapers, training pants, and baby wipes; and chlorine-free feminine care products, including organic cotton tampons.
Their donations program
They dedicate 10% of their profits to non-profit community, environmental, health, and responsible business organizations working for positive change.
- Place bottle on side with valve down.
- Loosen top cap for quicker flow.
- Press button to dispense.
Sort - Follow garment care instructions.
Pretreat - Pour directly on stained fabric, rub gently and soak before washing.
Measure - Standard machine: For medium loads fill to line 1 in cap. For hard water, heavily soiled or larger loads fill to line 2 in cap. Softened water may require ledd detergent. HE machines: Use 1/3 less detergent than for standard machines.
Pour - Begin to fill machine with water. Add detergent, then add clothes.
Please keep all cleaning products out of the reach of children. Seventh Generation products, although not intended for consumption, aren't poisonous. If swallowed, drink plenty of water and consult a physician. If this product comes in contact with eyes, flush out with water.
Aqua (water), sodium laureth sulfate (plant-derived cleaning agent), laureth-6 (plant-based cleaning agent), sodium citrate (plant-derived water softener), oleic acid (plant-derived anti-foaming agent), sodium hydroxide (mineral-derived pH adjuster), boric acid (mineral-derived enzyme stabilizer), protease and amylase (enzyme soil removers), glycerin (plant-derived enzyme stabilizer), calcium chloride (mineral enzyme stabilizer), sodium chloride (mineral viscosity modifier), citric acid (plant-derived processing aid and pH adjuster), methylisothiazolinone and benzisothiazolinone (synthetic preservatives). Trace materials are commonly present in cleaning product ingredients. This product is free and clear of dyes, fragrances and masking agents.
About Seventh Generation
Seventh Generation is the nation's leading brand of non-toxic and environmentally safe household products. With distribution in thousands of natural product and grocery stores nationwide, the company has become the authority when it comes to products that protect your health and the planet. It has also won over 15 major awards that recognize their efforts to preserve the environment. Seventh Generation derives its name from the Iroquois belief that "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product, you are making a difference by saving natural resources, reducing pollution, keeping toxic chemicals out of the environment and making the world a safer place for this and the next seven genera
60 Lake Street
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Good detergent. Although I am not sure it gets things as 'bright' as some others I have used, it is far healthier and milder for us and the environment. It is worth giving up a little for this. If I could have given it 4.5 clovers, I would have.
I have been using Seventh Generation Free & Clear laundry products for years because of perfume/coloring agent skin sensitivity. Clothes come out clean & fresh, and because it uses no petroleum, it is more ecologically sound than anything else!
I love this detergent - works well, good for the environment. I am highly allergic to fragrances so this formula is a must for me!
Went from Tide which I loved but found out they tested it on animals. so needed to make a change that was as good as Tide and 100% animal friendly. This product delivers without a doubt! and its hypoallergenic so making the switch is as easy as 1 2 3
This is the best product I have found for sensitive skin.