Pure & Basic

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More About Pure & Basic

Pure & Basic is proud of our entire family of natural personal care products - all formulated in the pure & basic tradition of the finest, natural ingredients and developed cruelty-free. For nearly 30 years, Pure & Basic has been the product of choice for health conscious consumers. All Pure & Basic products are made with the highest quality ingredients, essential oils, and botanical extracts. We are dedicated to continuing our tradition of making top quality products and are proud to be one of the leading producers of products with uniquely effective natural ingredients.