New England Naturals

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More About New England Naturals

The New England Natural Bakers Story
You may likely know us because of our products: New England Naturals organic and all natural granola cereals and chewy granola bars. Perhaps you are a Private Label Buyer, arranging to purchase pouch granola cereal with a Supermarket or other Brand name package to be available to consumers through a multitude of retail outlets. Whether you are part of the natural food community, or a valuable and curious consumer wanting to know more about New England Natural Bakers, we have a colorful story that we are proud to share.

In the spring of 1977, arising from a conversation with co-op members and managers at the popular Yellow Sun Food Co-op in Amherst, Mass, a decision was made to fill the need for a locally produced granola. The attributes of passion and motivation were present and several resources that allowed for a viable business were identified. Good thing we were not aware of what we did not know and thank goodness for the presence of “we can do that!” Being in the Pioneer Valley of Western Massachusetts, with its abundance of colleges and “alternative” health related business, we knew that plenty of outlets existed for selling natural healthy food.

John Broucek: The Beginning of New England Natural Bakers
I was 25 years of age and had spent the previous 5 years of my life traveling for extended periods of time, as well as living in the country gaining skills through with what was known then as “homesteading communities.”  I was ready to create my own reality utilizing newly found confidence with a vision to be in “clean” business that promoted environmental and social well being. I was quite comfortable with food in general, enjoying both gardening and creative cooking and in addition to the resources identified, there was partnership-one of the former co-op managers shared this vision with me. So together we bravely plunged ahead with minimal business background and experience.