BackJoy

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More About BackJoy

Headquartered in Boulder, Colo., BackJoy’s mission is to change the way the world sits, stands and sleeps. Leveraging what experts (and moms) across the globe have known for years—that better posture prevents back pain—the company creates and distributes innovative patented products that enhance posture to relieve back pain. Inspired by the movement in self-care—the most powerful form of healthcare—BackJoy’s easy-to-use products and personal wellness initiatives help users naturally sit, stand and sleep better to produce positive, life-changing results. Change your posture, change your life!